Amazon Content Marketing Manager

Job Details

Level

Experienced

Job Location

Corporate Office - Winston-Salem, NC - Winston-Salem, NC

Position Type

Full Time

Education Level

4 Year Degree

Travel Percentage

Negligible

Job Shift

1st Shift

Job Category

eCommerce

Description

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

Working with a cross-functional team, this role sits in the driver's seat on content creation for targeted advertising campaigns. This role leads the optimization of item listings across multiple channels to enhance Renfro's organic search ranking with top retailers like Amazon, Macy's, and Walmart. This role drives projects of high complexity and operates with significant autonomy and discretion.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, prioritize and execute retailer.com content strategy that maximizes internal resources across multiple platforms and channels
• Accountable for contentmarketinginitiatives to drive traffic, conversion and sales. This includes listing optimization, marketing copies, A+ contents, reviews, etc.
• Collaborate with in-house creative team to create digital assets and leverage these assets for multiple platforms including product listing pages, storefront pages, display ads, email marketing and social media campaigns
• Ensure advertising content is true and consistent to the brand DNA
• Strong focus on customer needs, both existing and potential, using that knowledge to deliver a customer experience that is unparalleled
• Measure and optimize contents and listing through ongoing A/B testing
• Specifically, with a focus on our Amazon business,
  • Leverage conversion metrics to improve UX/UI of Amazon storefronts
  • Ensure accuracy of all listings in product catalog via a quarterly auditing schedule
  • Conduct extensive keyword research and competitor analysis to optimize marketing copies
  • Closely monitor 3rd party sellers to ensure brand integrity for key brands

SUPERVISORY RESPONSIBILITIES

None.

Qualifications

PROFESSIONAL QUALIFICATIONS

• Excellent attention to detail, time management skills and meeting deadlines
• Positive attitude and ability to handle highly confidential information
• Ability to reflect positive attitude and disciplined work ethic
• Ability to work in a team
• Ability to work independently
• High energy level
• Strong interpersonal skills
• Demonstrated experience in being a self-starter
• Ability to deal with internal/external customers with enthusiasm and professionalism
• Strong verbal, written and interpersonal communication skills are essential
• Must possess confidence, good judgement, energy and the right personality to work in a challenging environment.

EDUCATION/EXPERIENCE

• BA/BS or equivalent working experience
• Minimum 2 years consumer/customer marketing or category management

KNOWLEDGE, SKILL AND ABILITY

• Experience creating content for the web and growing and converting target audience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and performance (KPI)
• Strong numerical and analytical aptitude
• Deep understanding of target audience in order to create the content our audience is looking for and then to optimize the path to conversion
• Self-driven, project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
• Proven experience leading cross-functional projects
• Experience in project ownership and using customer data to identify and prioritize opportunities
• Advanced proficiency in Microsoft Word, Excel, PowerPoint, and Salsify
• Excellent written and verbal communication skills
• Ability to manage frequent overlapping demands and show high attention to detail
• Ability to think and react in a high-energy, fast-paced environment
• Good organizational skills including prioritizing, scheduling, time
• Proven negotiation skills, influencing abilities management, and meeting deadlines
• Innovative, team player, and have a desire to participate in change and appreciate a dynamic environment with rapidly evolving priorities

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Ability to move between departments to interact with others. Frequently communicates with co-workers using telephone, email, IM, Zoom, MS Teams, and fax machines. Occasional off-shift support and limited travel required.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Generally, will work in conditioned office environment.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information or other protected characteristics. *