Analista de Mídia Sr.

The Company
From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one's talent and personality.

Sr. Media Analyst

Key Responsibilities

• Develop and implement a full media strategy to increase brand awareness and drive sales.
• Oversee and coordinate advertising campaigns across multiple channels, including TV, digital, print, social media, OOH and others.
• Manage relationships with advertising agencies, communication agencies, media partners and internal teams to ensure effective campaign execution.
• Analyze media performance data and adjust strategies as needed to optimize media KPI's and return on investment.
• Stay updated on media trends and innovations to recommend new growth opportunities with a digital first mindset.
• Have a 1PD thinking to connect data and media strategy to help the business goal of increase our database and sophisticate it.
• A connections vision to guarantee all the key stakeholders are connected to deliver our business KPI's.
• Be consumer centric.
• Have a deep knowledge of the brands' target to ensure that the strategy follows the consumer's journey.
• Ensure a full funnel vision considering retail media as an important pillar for our sales strategy.

Qualifications

• Previous experience in a media role, preferably in the beverage or food industry.
• Deep knowledge of full-funnel media strategies.
• Strong analytical skills to interpret data and performance metrics.
• Excellent communication skills and the ability to lead cross-functional teams.
• Degree in Communication, Marketing, or related field.
• Fluency in English.

Skills and Competences

We are also looking for specific skills such as:

• Strong attention to detail and the ability to prioritize competing demands.
• Strong problem-solving abilities with data-driven decision-making skills.
• Ability to effectively influence and drive results in a fast-paced environment.
• Open-mindedness with excellent interpersonal relationship skills.

Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.