Analyst, PPC (Paid Search)

We are looking for a dedicated Analyst, PPC (Paid Search) to assist with the implementation, execution and management of online marketing programs for Acronym Clients. 

 This is the Job: 

• Learning the fundamentals of search engine marketing 
• Developing new campaign assets including ad copy, keywords, bid strategies and etc. 
• Learning, developing and implementing performance driven campaign strategies and optimizations for clients 
• Analyzing and optimizing campaigns from a variety of perspectives including conversion rates, keyword bids, impression shares, seasonal/geographical trends, search queries, keyword and ad copy research and development, landing pages, conversion funnel, quality score, competition, distribution channels, etc. to achieve maximum ROI for clients 
• Monitoring program against goals 
• Running the day-to-day reporting, analytics and data insights for the paid search program 
• Performing all stages of QA testing 
• Working with search team and directly with clients to communicate campaign results, strategy, issues or needs 
• Serving as a backup for the client to contact when the Account Manager is not available and/or the client requires immediate assistance 

This is you: 

Basic Qualifications: 

• Bachelor’s degree 
• 1+ years of experience in digital 
• Proficient in Microsoft Excel 
• Basic knowledge of the brands, category, channels & processes 

Preferred Qualifications: 

• Strong quantitative, critical thinking and excellent oral and written communication skills 
• Excellent analytical and problem-solving skills 
• Independent and self-directed, when needed, able to complete tasks with attention to detail 
• Thrives in a team environment, one team mentality 
• Ability to prioritize tasks, multitask, and manage time efficiently 
• Some experience with Google Ads and Bing Ads  

The annual base salary is $50,000 - $55,000. Starting pay will be based on several factors and commensurate with qualifications, experience, and work location. 

Benefits & Perks: 

• Unlimited FTO - Sick Days - Generous Company Holiday Schedule  
• Great benefit plans: Medical, Dental, Vision, FSA, Pre-tax Transit, Short Term Disability, Life Insurance, 401k 

This is us:  

Acronym is an award-winning performance marketing agency headquartered in NYC’s iconic Empire State Building with presence around the world to support our global clientele. Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals. 

Acronym will hire in the following states: Arizona, North/South Carolina, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Ohio, Oregon, Texas, Utah, Washington State. 

Acronym is an equal opportunity employer. Become part of an organization whose team members are diverse, energetic, intelligent motivated people who love what they do - come join us at Acronym today! We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym. 

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