Associate Brand Manager

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Reporting to the Sr. Brand Manager, the Associate Brand Manager role will be responsible for tracking and analyzing business performance and defining holistic action plans to drive growth initiatives across the existing line of products for Frida Baby, Mom, and/or Fertility brands. The Associate Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands. Responsibilities to include:
 

• Develop and maintain regular performance reports for the Brand team and present findings, highlighting areas of improvement and success
• Translate performance analytics, consumer insights, and retailer strategies into winning
  business strategies and tactics across both retail and E-comm channels - focused
  disproportionately on in year delivery of business goals.
• Evaluate a broad set of data inclusive of point of sale sales metrics, competitive intel, marketing performance, consumer insight, brand studies, sentiment analysis, and reviews to inform defining growth strategies and priorities related to distribution, pricing, shelving, merchandising (displays + promotions), media, and marketing communications. 
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy, and maximize market presence 
• Consistently conduct market analysis to understand market trends and generate powerful insights to understand what drives our consumers to purchase 
• Become a brand and category subject matter expert
• Contribute to defining annual and quarterly brand objectives and briefing XF partners
• Support development of line review decks for the purposes of retailer sell-in
• Support the launch of new products from messaging and packaging to campaign launches
• Work cross-functionally to measure the impact of paid, owned and earned media on sales, applying learnings for future creative and brand planning.

What You Will Need

• Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus 
• 1-3 years of experience in Brand or Category Management, preferably in CPG
• Experience pulling, analyzing and visualizing Nielsen and/or IRI data 

• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business 
• Excellent communicator and collaborator with strong written, verbal, and presentation skills 
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel 
• Ability to manage multiple projects at once, strong organizational skills 
• Proactive, can operate autonomously, but also collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Associate Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Exclusive employee product discounts

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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