Associate Director, MarTech Product Manager - Global Web

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

Alcon is looking for an Associate Director - MarTech Product Manager - Global Web, reporting to the Senior Director, Digital Marketing Technologies, who will drive the strategy, planning, and execution of the next generation of Alcon's global marketing web technology stack, delivering capabilities to enable personalized and detailed experiences for our prospects and customers at every touchpoint. This role will be instrumental in leading cross-functional teams to develop and implement an extensible and data-driven approach to our web and omni-channel orchestration and personalization capabilities. This is a highly technical product manager and innovative problem solver who will partner across engineering, architecture, data science, and marketing partners to solve sophisticated business and customer needs and shape global web transformation through a scalable platform powered by data and Intelligence.

In this role, a typical day will include:

Essential Job Functions / Accountabilities:

• Partner with marketing leadership and multiple cross-functional teams to create and implement the unified and forward-thinking web capability blueprint positioning us as a leader for our healthcare providers and consumers
• Develop requirements for designs system, modules, and templates for a variety of segments and audiences using quantitative and qualitative data to advise hypotheses and recommendations
• Collaborate across the technology and partner organizations to create and regularly refine product vision, strategy, and roadmaps to accelerate capability maturity
• Coordinate projects throughout the lifecycle, from planning through technical and creative dependencies, production, QA, launch, and post-launch analysis
• Champion a customer-centric approach to deliver exceptional user experiences and enhance value
• Lead cross-functional scrum team to prioritize and complete product roadmaps and initiatives
• Create a network throughout the organization to effectively communicate and align on priorities, remove friction, and increase decision making velocity
• Be bold and evangelize web capability, drive consensus, and champion increased velocity and path to value
• Establish and continuously measure web product(s) critical metrics, gauge impact and advise product strategy
• Develop and optimize marketing operations frameworks and drive product adoption using well-crafted trainings and playbooks
• Establish and continuously improve a community of practice for the web product and platform management; coach and mentor team-members
• Drive a high-performance culture through thorough product management craft, bold vision, effective internal and external partnerships, and effective delivery

What You'll Bring To Alcon:

Key Requirements/Minimum Qualifications:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
• The ability to fluently read, write, understand, and communicate in English.
• 7 years of related experience
• 5 Years of Proven Leadership
• 7+ years of experience in web product management, marketing, e-commerce or similar role
• Deep understanding of web technologies across content management (Acquia/Drupal/Site Studio, Adobe Experience Manager, Headless CMS) web analytics (Google Analytics, Adobe Analytics, Amplitude, Quantum Metric), attribution/tracking (Kochava, Oktopost, etc.) experimentation & personalization (Optimizely, Movable Ink, Acoustic, etc.), and digital asset management (Widen, Viva, Canto, etc.)
• Expertise in SEO and SEM standard methodologies
• Understanding of technical SEO including sitemaps, meta tags, JavaScript indexing, linking, redirects, keyword research, etc
• Broad leadership experience in MarTech product and platform management, driving large scale growth initiatives and digital transformation specializing in global web capabilities
• Strong ability to develop and champion a product vision, strategy, and roadmap for a product area in support of customer needs and business goals
• Confirmed experience in building web platform capabilities to support sophisticated personalized customer experiences
• Advanced thinking in the application of AI/Gen AI in the marketing domain
• Confirmed leadership and communication skills, the ability to influence and inspire change in a matrixed globally diverse environment
• A reputation for being an impactful, creative problem solver with a passion for innovation and a track record for delivering high quality and timely results
• A high degree of fluency in technology and data and the architecture of an integrated CX ecosystem
• Understanding of marketing and performance marketing principles and strategies
• Deep knowledge of how marketers leverage data and intelligence to power highly relevant digital experiences and hands on experience in the web platform capabilities to enable it
• Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools
• 5+ years of people management experience with a track record of mentoring and developing impactful teams. Support all aspects of IT career and capability development to meet the needs of Alcon, including attraction, retention and development of diverse technical talent, in the organization. Ensure robust career development, performance management, and succession planning
• Excellent leadership and interpersonal skills; ability to craft cases, influence and communicate the vision and motivate people at every level

Preferred qualifications:

• Bachelor's degree in business, marketing, engineering, or equivalent
• 7+ years of product management experience with technically complex, platform products operating at significant scale and solve complex business challenges, with a focus on web
• 7+ years designing and delivering premier orchestration and channel activation products that solve complex organizational challenges

How You Can Thrive At Alcon:

• Benefit from a growing, innovative environment.
• Sharpen your current skills and gain exposure within different areas of the business.
• Focused and strategic growth and development opportunities.
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight and improve lives!
• Work hours: Standard Hours, Monday - Friday (On-site or Remote)
• Travel Requirements: 5%
• Relocation assistance: Yes
• Sponsorship available: Yes

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.