Associate Director, Media (Paid Social)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT THE SASHA GROUP  

The Sasha Group is a full-service, integrated agency delivering best in class marketing and contemporary consulting for brands of all sizes. Part of the VaynerX family of companies, The Sasha Group combines attention, culture, and empathy to build beloved, relevant brands with a clear focus on driving measurable results.  By combining expertise across both execution and consulting, it's able to effectively support a wide variety of brands across industries and sizes.  Our New York office works in a hybrid capacity requiring individuals to come in two to three times a week. 

What You’d Do:

• Develop and deliver senior-level media strategy to clients across all levels that are derived from industry insights and expertise developing necessary cadence of plan recommendations & performance recaps
• Provide assessment of client's current social and digital proficiencies and areas for improvement
• Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
• Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.
• Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.
• Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses
• Oversee finance processes monthly reviewing budget reports, media authorizations, and billing. 
• Partner with Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise.
• Communicate information internally and externally managing deliverables between client, account, and analysts.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
• Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.

What you’ve Got:

• A minimum 5+ years of industry experience working within platforms
• Comfortable in Excel, experience with Tableau/Looker/Data Studio/other data visualization programs, fundamental understanding of economics & statistics a must
• Experience across buying/biddable platforms in any of the following:  Choose the platform used for the specific role and place the “nice to have” below
• Social (Meta, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok)
• Connected TV/OTT (Roku, Hulu, etc.)
• Any Additional Experience in the following a plus:
  • Programmatic Display/Video (TTD)
  • Paid Search (Google, Bing, Amazon)
  • Amazon (AMS, Amazon DSP, AMG)

• Experience working with analytics, attribution and measurement systems. 
• An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.
• You live for today’s digital & mobile consumer,driven, and hungry to succeed and always looking to learn more.
• has the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.