Associate Media Director, Paid Search

You will:

• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns, and leading the hands on execution of team as well
• Execute OMD and 3rd party planning, activation & measurement tools as client needs dictate
• Assist planning teams with client strategy development, annual account plans, and marketing solutions for clients
• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Translate client goals and KPIs to platform activation strategies/tactics
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed
• Support the development of the Search Supervisors/Strategists
• Train team members and others on Paid Search Buying best practices
• Develop people and team management skill

You have:

• Bachelor's degree
• Experience strategizing, managing, and optimizing extensive Paid Search campaigns
• Advanced Excel/spreadsheet experience a plus
• 8+ years of work experience, with recent managerial experience in performance or direct-response online advertising
• 3+ years of experience managing individuals/teams
• Proactive, self-starter, capable of setting goals and reporting progress against them
• Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement strategies to improve
• Passion for test and learn
• Ability to multi-task, prioritize, and manage expectations
• Strong communication skills
• Data analysis in Excel, including Pivot Tables & basic statistics, and understanding and experience with 1st and 3rd party data, pixel technologies, ad servers, attribution, and ad verification

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.