B2B Marketing Manager (Education)

Our Values:

Dream big

—Be visionary strategic and open to innovation

Build great things

—Work in service of our users always improving and pushing higher

Take ownership

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic inquisitive practical

About the team:

You will be joining the Marketing team and embedded in the Education team which develops and brings to market solutions for schools and teachers including the newly launched Goodnotes Classroom product.

About the role:

This is the role for you if you’re excited to work on the things listed below:

• As the first education-focused marketing hire be responsible for and empowered to drive growth strategies and execution for our fast-growing education solution business

• Work in a start-up like role within an established tech scale up with the support of our Marketing team of 15+

• Develop and drive data-driven marketing strategies to build awareness drive direct conversions among teachers and deliver qualified educational institution leads to the Sales team including executing and testing across various paid and unpaid channels

• Lead GTM efforts for all products and features for the education sector

• Craft messaging and positioning for our education solutions working closely with our Academic Affairs and Education teams as well as directly with schools and teachers

• Enable sales team with the necessary collateral knowledge trainings and insights

• Drive content strategy to support marketing sales and product goals including through content for our website and other platforms including blog posts testimonials case studies whitepapers and product education content

• Support product activation and adoption directly through marketing channels and community engagement as well as through collaboration with product teams on onboarding and other in-app experiences

• Foster brand affinity and advocacy through community marketing and engagement online and offline

• Assist in the production of and our participation in events and conferences

• Regularly monitor analyze and report traffic and campaign performance constantly optimizing in response

The skills you will need to be successful in the above:

• 4+ years experience in marketing in B2B SaaS or a high-growth scale-up context

• Experience with the education sector ideal particularly in sales or marketing

• Experience with data-driven marketing in paid owned and earned channels including search performance web/CRO and email

• Experience working with sales teams including in qualified lead generation and sales enablement

• Experience with product positioning messaging and content development

• Flexible and positive can-do attitude able to thrive in a fast-paced (and fun!) environment

Even if you don’t meet all the criteria listed above we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background what you are looking for and why you’d like to join Goodnotes

• A short take-home assignment to assess your skillset

• A role-specific call to discuss your background and skillset for this role more in detail

• A call with your hiring manager. This is the person who will be managing you day to day working on your growth and development with you as well as support you throughout your career at Goodnotes

• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes