Business Intelligence Senior Analyst

The Business Intelligence Senior Analyst (Digital and Marketing Campaigns) provides performance and optimization-related insights for automotive manufacturers in support their campaigns leveraging Cox Automotive Media Solutions. This role enables the sales teams to go to market in a consultative manner and enables internal campaign management teams to more easily surface insights and optimizations.
This individual contributor role reporting to Director, Analytics Digital and Marketing Campaigns will work in partnership directly with Sales, Campaign Management and Analytics peer groups to understand client business issues, to creatively evaluate the Cox Automotive Media solutions/programs designed to address those issues, provide analytics and insights to optimize those solutions/programs.
This role will also serve as a liaison to Product, Operations, Sales Operations, Analytics, and other internal partners throughout the organization. The Business Intelligence Senior Analyst interacts with a variety of other internal teams (e.g., Product, Data Foundations, Marketing Technology and Ad Ops) to represent Analytics' needs to ensure analytics and insights are delivered successfully.

• Analyzes media performance and on-site consumer behavior to surface recommendations and optimizations to support revenue driving initiatives
• Mines data to surface strategies to improve ROI and overall campaign performance for automotive manufacturers and Tier 2 automotive groups.
• Explores and incorporates other available/new data sources to proactively create and present directly to the client, customized challenger sales presentations, program recaps, and solution recommendations and optimizations
• Establishes innovative strategies to understand and solve complex analytics problems: reach valuable data driven insights, through the discovery of patterns and trends
• Incorporates understanding of client business issues to creatively evaluate and align the Cox Automotive Media solutions/programs designed to address those issues.
• Present directly to clients and internal stakeholders articulating coherent stories and analytical concepts
• Designs, conducts and leads processes that facilitate complex analyses that mine, extract, track, report and analyze performance metrics and other data source systems and summarize findings
• Collaborates with different departments and defines requirements to improve our analytics suite
• Identifies business and technical requirements, conduct full technical discovery, and architect client solutions to meet gathered requirements.
• Presents client insights to internal teams to highlight optimization opportunities and inform the creation of new client product solutions to meet individual client's specific goals and measurements.
• Other duties as needed or required

Minimum Qualification:

• Bachelor's degree in a related discipline and 4 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years experience; a Ph.D. and up to 1 year of experience; or 8 years experience in a related field
• Experience in an analytical focused position, preferably in a digital marketing analytics and web site analysis-oriented role is required.
• Experience working in SQL and basic knowledge of data warehousing and data lakes (e.g. Snowflake, Hadoop, Hive, Google BigQuery and/or AWS Redshift, etc.)
• Experience with business intelligence & data visualization systems (e.g. Microstrategy, Microsoft Power BI, Google Data Studio and/or Tableau)
• Ability to performance basic statistical analysis (descriptive, variance, regression, probability, etc.) and general understanding of advanced statistics
• Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance; understand business models and high-level strategy
• Ability to consult and influence as a Subject Matter Expert for the best outcomes to drive broad business successes.
• Ability to anticipate stakeholders' needs and recognize the opportunity to provide proactive insights to build tight thought partnership
• Strong organizational skills and the ability to effectively multi-task and prioritize in a deadline-driven atmosphere
• Experience successfully collaborating on complex analytics projects involving a matrix of cross-functional teams
• Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes in order to meet business requirements.

Preferred Qualifications:

• Bachelors or Masters (preferred) in field of Analytics analytical fields such as marketing, economics, finance, statistics, mathematics and/or equivalent combination of education and work-related experience.
• Automotive domain expertise is a plus
• Experience with web / digital analysis and related software preferred (e.g., Adobe Analytics / Omniture and Google Analytics)

About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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