Chief Marketing Officer (CMO)

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Chief Marketing Officer

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.  As we continue to grow, we are excited to add a Chief Marketing Officer (CMO) to our global team.

The Chief Marketing Officer for SharkNinja is directly responsible for overseeing all aspects of the organization's marketing strategies and initiatives. The CMO's primary objective is to drive business growth, enhance brand awareness, and increase revenue through effective marketing campaigns and activities. 

Job Description:

• Marketing Strategy: Develop and execute the overall marketing strategy aligned with the company's business objectives. This includes identifying target markets, positioning the brand, and setting marketing goals.
• Brand Management: Ensure consistent brand messaging and image across all marketing channels. Protect and enhance the company's brand reputation.
• Market Research and Analysis: Conduct market research to understand customer needs, industry trends, and competitor activities. Use data-driven insights to inform marketing decisions.
• Digital Marketing: Oversee online marketing efforts, including website management, social media, email campaigns, search engine optimization (SEO), and digital advertising.
• Product Marketing: Collaborate with product teams to develop marketing plans for new product launches and existing product updates.
•  Communications (Internal/External) and Public Relations: Lead PR and communication strategies to maintain positive relationships with the media, stakeholders, and the public.
• Marketing Budget and ROI: Manage the marketing budget and track the effectiveness of marketing campaigns, ensuring a positive return on investment (ROI).
• Team Leadership: Build and manage a high-performing and unstoppable marketing team. Set clear goals, provide guidance, and foster a collaborative work environment.
•  Sales Alignment: Collaborate closely with the sales team to ensure marketing efforts support sales objectives and facilitate lead generation and conversion.
•  Customer Experience: Enhance directly and/or via partnerships with other functions, the customer experience through marketing efforts, ensuring customer satisfaction and loyalty.
• Innovation: Stay up-to-date with industry trends and innovative marketing techniques. Introduce new marketing strategies and tools as appropriate.

Qualifications and Requirements:

• Education: A bachelor's degree in marketing, business administration, or a related field is typically required. An MBA and/or advanced degree preferred
• Experience: Extensive (15+ years) experience in marketing, including leadership roles in marketing departments or agencies.
• Industry Knowledge: Understanding of the CPG and/or retail and knowledge of market dynamics, customer behavior, and competition.
• Leadership Skills: Strong leadership and management abilities to inspire and guide the marketing team effectively.
• Breakthrough Thinking: Ability to develop and implement long-term marketing strategies that align with overall business prioritized and the ability to be nimble.
• Data-Driven Decision Making: Proficiency in analyzing marketing data and using insights to drive marketing decisions and optimize campaigns.
• Communication Skills: Excellent communication and presentation skills, both written and verbal, to effectively convey marketing plans and strategies to stakeholders.
• Creativity: A creative mindset to develop innovative marketing campaigns and solutions.
• Adaptability: Ability to thrive in a fast-paced and ever-changing business environment.

YOUR ROLE in DIVERSIFYING 

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
• Be an Ally, find internal Champions
• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET 

• Leads us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.” 

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022.  We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.

Explore SharkNinja on our social channels:

• https://www.instagram.com/lifeatsharkninja/

https://www.linkedin.com/feed/update/urn:li:activity:6853352489299804160