CMI Lead

CMI Lead

• Location: Bogotá, Colombia

About the job

At Sanofi, we're committed to providing the next-gen healthcare that patients and customers need. It's about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Customer & Market Insights team as CMI Lead and you can help make it happen.

We are seeking a highly motivated and strategic Insight Lead to join our Brand & Innovation team within our fast-paced FMCH company. This role is crucial in driving the brand's success across the region by leveraging deep technical expertise and a profound understanding of market dynamics.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Lead the development and implementation of insight-driven strategies to support brand growth and innovation across multiple markets.
• Analyze and interpret complex data to provide actionable insights that challenge the status quo and drive business decisions
• Collaborate closely with cross-functional teams, including Marketing, R&D, and Sales, to ensure alignment and execution of strategies
• Foster a deep understanding of consumer behavior, market trends, and competitive landscape within the region
• Drive the creation and execution of initiatives that resonate with our target audience and enhance brand equity
• Champion a culture of courage and ambition, encouraging teams to think boldly and embrace a challenger mindset in all aspects of work
• Provide regional insights that align with global strategies while addressing local market nuances

About you

• Experience:
• 8+ years of experience in a similar role within the FMCG or FMCH sectors
• Proven track record of driving successful brand strategies and innovations
• Strong analytical skills and experience with market research tools and techniques
• Deep Technical Knowledge: Expertise in market research, data analysis, and consumer insights, with the ability to translate complex data into clear, actionable strategies
• Regional Perspective: Strong understanding of regional market dynamics, with the ability to adapt strategies to different cultural contexts.

• Soft and technical skills:
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Proactivity: A hands-on approach with the initiative to identify opportunities and act on them swiftly
• Courage: Ability to make bold decisions and take calculated risks to drive innovation and brand growth
• Challenger Mindset: Continuously question the status quo, seeking new ways to disrupt the market and create value
• Ambition: A drive for excellence and a relentless pursuit of success
  
• Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus
• Languages: Fluent in English; additional languages relevant to the region are a plus
  

Pursue Progress. Discover Extraordinary.

Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!