Consumer Marketing Manager, TW

Marketing

Permanent

Job Description

Be part of something bigger. Decode the future.
 

• At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
• Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home.

• The Consumer Marketing Manager, Taiwan is a key member of the regional Consumer Marketing team for the Commercial Area Emerging Markets (CA EM). Reporting to the Regional Consumer Marketing Senior Manager CA EM, the Consumer Marketing Manager, Taiwan has responsibility for local Consumer Marketing initiatives, focused on the Electrolux brand. This person drives Consumer Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensures first-class execution against these plans, testing, and optimizing along the way. BA EA Marketing is reorganizing to become a critical function to deliver our business objectives through increased focus on data-driven marketing investment that enables growth. The Consumer Marketing Manager, Taiwan is an individual contributor responsible for Consumer Marketing in Taiwan and is part of a wider CA EM Consumer Marketing organisation of around 15 people. In the new organizational set-up, final-yard Retail execution, including training, merchandising, and sell-out analysis will be managed by a parallel team called Trade Operations (this team will be a critical partner to the Marketing function).

Job responsibilities

• Develop and execute against the Consumer Marketing elements of the Commercial Marketing Activation Plan (CMAP) for Taiwan, within CA EM.
• Work alongside the APMEA & CA EM Retail Marketing, CA EM & Local Trade Operations (TO) and Consumer Direct Interation (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.
• Drive Consumer Marketing content activation in Taiwan, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.
• Work cross-functionally with local Sales, Product Line, and Controlling to understand the needs of customers and the wider organisation to sharpen marketing plans and maximise impact.
• Support the media briefing process into the BA EA Media team.
• Support the A-Brand content briefing process for major campaigns into the BA EA Content team (if/when Taiwan is determined to be a lead market).
• Directly manage A-Brand content localisation for Taiwan, via the BA content team, BA tools, or BA localisation network agency.
• Work in partnership with the Regional Consumer Marketing Senior Manager, CA EM, and the BA EA CP&A team for major, promotional, and tactical A-Brand campaigns in Taiwan.

Reporting to: Regional Consumer Marketing Senior Manager, CA EM

Competencies needed in the role:

• Passionate – about the consumer and in delivering simply outstanding experiences.
• Lead – You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
• Collaborative – you work very well with others to move projects forward in a complex and global environment.
• Focus – you double-down on the most important topics to ensure impact.
• Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
• Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.
• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
• Fast learner – with the ability to adapt quickly in unfamiliar situations.
• Data driven – with strong analytical skills that form the basis of your decision making

Educational Requirements

• University degree in Marketing or related area.

Experience and Skill Requirements

• 5+ year’s marketing experience in consumer-driven companies with proven results.
• Proven success in taking a company’s strategic vision to plan/develop a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.

Language Requirements

• Fluent in English (oral & written).