Content Creator

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?

Job Description

Being part of our social team, you will be responsible creating engaging content for our Sports channels and supporting our Social Media Managers to reach engage, and retain our loyal customers:

• Create channel-specific content for Sports Direct Football social channels with a focus on ‘Lo-Fi High Impact Video Content’ across TikTok, Instagram & YouTube shorts.
• Identify TikTok trends and ensure we’re reacting to these to help drive the growth of the social accounts
• Shoot fast paced, dynamic video content using the latest iPhone 14ProMax and Sony DSLRs often with the requirement to cut and edit ready to post the same day
• Collaborate with the Creative team to ensure our campaign and social-specific shoots capture social-first content
• Receiving image and video briefs from different departments across the business and concepting video ideas & treatments that deliver against the objectives
• Concept original content ideas using new techniques to present products in a creative way that inspire our audiences to purchase
• Analyse the results of social content in collaboration with the wider social team and feed into weekly, monthly and campaign reports
• Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors and visual references for social content

Qualifications

• Knowledge of TikTok itself, including filming, editing and features
• A deep understanding of TikTok and the wider social and media landscape
• Experience using video editing software and tools such as CapCut, Adobe Premiere, Final Cut Pro or similar.
• Experience working in the sports industry.
• Experience in content creation and presentation of ideas
• An understanding of social media analytics and how to apply learnings
• Excellent written and verbal communication skills
• Excellent time management skills with evidence of being able to balance projects and prioritise.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.