Content Marketing Manager

About Vouch:

Insurance... sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving, innovative startups.

Vouch is a new, technology-first insurance broker backed with $185M in funding from world-class investors. Like Stripe for payments or Brex for credit cards, Vouch is creating the go-to business insurance for high-growth companies.

We're doing this by making insurance fast, responsive, and focused on our high-growth and innovative customers. Instead of printed PDF applications and week-long waits, Vouch is building new technology to solve real problems, writing policies that actually cover relevant startup scenarios, and designing simple experiences in an otherwise frustrating industry.

Why should you join our team and Vouch?

Not only is this an exciting and growing team where you can drive a real impact on our marketing success, but you can also help expand Vouch has the preferred insurance broker to high-growth companies. We’re a quickly growing startup that believes in transparency and acknowledgment with our team members and cultivating a values-driven company. Our values are “Put People First,” “Listen, Challenge, and Grow,” “Face challenges head-on and win as a team,” and “Serve clients with integrity and excellence.”

What does a work environment look like at Vouch?

This role is based in our Chicago office. We require the team members to be in the office at least two days per week (Monday and Thursday) to foster close collaboration and team building.

Role Responsibilities: 

Vouch is seeking a talented and experienced Content Marketing Manager to lead the creation of high-quality, engaging content tailored for early-stage and growth-stage tech companies. You will own the planning and execution of compelling content that educates early-stage and growth-stage tech companies on the risks facing their business. From crafting thought leadership pieces and blog posts to driving email campaigns, you’ll create content that positions Vouch as a trusted partner in the startup ecosystem. You’ll optimize for SEO, analyze performance metrics to refine your approach, and collaborate with designers and subject matter experts to deliver engaging, high-impact content. Your work will embody Vouch’s confident, straightforward voice, elevating our brand and driving awareness, engagement, and lead generation.

Job Duties: 

• Content Creation: Develop and execute a strategic content plan, focusing on thought leadership, blog content, and email campaigns tailored to the unique needs of early- and growth-stage tech companies.

• SEO Optimization: Optimize content for search engines, ensuring it drives organic traffic and aligns with SEO best practices.

• Cross-Channel Distribution: Work with marketing teams to distribute content across multiple channels, driving awareness, engagement, and lead generation.

• Analytics and Reporting: Track and analyze content performance, iterating based on insights to ensure continuous improvement.

• Brand Alignment: Ensure content aligns with the Vouch voice (straightforward, confident, and galvanizing) across all content, reinforcing our position as a leader in the business insurance space.

• Collaboration: Partner with team members including subject matter experts, designers, and other marketing team members to create compelling and engaging content.

About You:

• 3+ years of B2B content marketing experience

• Content Marketing Proficiency: Proven track record of creating impactful written content that engages and educates target audiences.

• Tech-Savvy: Familiarity with tools like HubSpot, content management systems (CMS), and SEO tools; experience with email marketing platforms is a plus.

• Audience Understanding: Ability to craft content that resonates with both early-stage founders and scale-stage operators, addressing their distinct challenges and needs.

• Strategic Thinker: Strong analytical skills to measure content performance and adjust strategies to meet business goals.

• Excellent Communicator: Clear, concise, and persuasive writing style that aligns with Vouch’s confident and galvanizing voice.

Nice To Have:

• Exposure to and passion for early-stage startups and/or high-growth environments

• A background in insurance or other regulated categories

Vouch provides several benefits to help you bring your best self to work:

• 💰 Competitive compensation and equity packages

• ⚕️ Health, dental, and vision insurance

• 👶 Parental leave

• 🌴 Flexible vacation time (Unlimited PTO)

• 🎨 🧠 Wellness allowance ($80/month)

• 📲 🛜 Technology allowance ($100/month)

• 📚 Professional Development ($500/Yr)

• 💻 🎧 Home office setup (One-time $500)

• 🏫 📈 L&D: Partnerships with Ethena, Hone, and monthly Lunch & Learns

• 🏳️‍🌈 ♀️ 🤝 Employee Groups: Vouch supports various employee groups to foster an inclusive, equitable workplace and create affirming, empowering, employee-centered spaces for conversation, community, and support. These groups include Pride @ Vouch, Women @ Vouch, Black @ Vouch, Virtual Connections, Pop Culture, Pets of Vouch, Skincare, Astrology, Plants, etc.

• 🧘 💲 Wellbeing: Voucher’s have access to many wellbeing perks, including Calm, Peloton, Headspace, Fetch, OneMedical, SoFi, etc.

• 📊 Annual performance reviews with quarterly check-ins: Vouch conducts quarterly review discussions with all team members, offering goal setting and check-ins, development discussions, and promotion opportunities.

What to expect in the interview process:

• 30-minute phone call with our recruiting team

• 30 minute Zoom interview with the hiring manager

• Writing Sample

• Meet the team! 30-45 min 1:1 Zoom meetings with 3-4 team members you’d work closely with in the role

Salary Range:

The pay range for this role is: $100,000 to $115,000 per year. 

Our salary ranges are based on paying competitively for our size and industry and are part of our total compensation package, which also includes benefits and other perks. We also include stock options in all compensation packages and believe all Vouch employees should have the opportunity to become owners in the company. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skill set, location, and business need. The base pay range provided is subject to change and may be modified in the future.

Vouch believes in putting our people first, and building a diverse team is at the front of everything we do. We welcome people from different backgrounds, experiences, perspectives, and ranges of abilities. We are an equal-opportunity employer and celebrate the diversity of our growing team. 

If you require reasonable accommodation to complete this application, interview, complete any pre-employment testing, or otherwise participate in the employee selection process, please direct your inquiries to [email protected].