Content Marketing_with PR experience

Chowbus is a fast growing, well-funded food startup headquartered in Chicago on a mission to help diners to discover new and exquisite dishes, and to give traditional mom and pop restaurants a fighting chance to succeed without compromising who they truly are. By building a super app, our goal is to be the one stop shop for everything related to food.

Chowbus is looking for a Content Manager to create and manage engaging marketing content designed to drive lead generation and brand awareness. This role will develop a variety of assets, including ebooks, datasheets, checklists, videos, and interactive tools, while also overseeing public relations efforts by working with publishers and media outlets. 

What You'll Focus On

Content Development and Management:

• Develop a content strategy aligned with marketing objectives, targeting all stages of the buyer's journey.
• Create and manage lead-generation content, such as ebooks, datasheets, checklists, videos, and interactive tools, ensuring alignment with marketing goals.
• Maintain an organized content calendar to support campaigns, product launches, and ongoing lead generation efforts.

Public Relations and Media Outreach:

• Build and maintain relationships with media outlets, journalists, and industry influencers.
• Develop press releases, pitches, and media kits to secure media coverage for company announcements and campaigns.
• Monitor PR performance and share insights with the team to refine outreach strategies.

Content Optimization and Performance Tracking:

• Track and analyze content performance using tools like Google Analytics, HubSpot, or other marketing platforms.
• Optimize content based on data insights to improve lead conversion rates, engagement, and SEO rankings.
• Regularly audit and refresh existing content to keep it relevant and effective.

What You Bring

• Three years of experience in content marketing for B2B SaaS lead generation. Required.
• Strong writing and editing skills, with the ability to create various content types. Required.
• Experience working with publishers and managing PR efforts. Required.
• Familiarity with marketing analytics tools to track and optimize content performance. Required.
• Proven track record of managing end-to-end content production across various formats and channels. Required.
• Proficiency in content management systems (CMS）and marketing platforms. Required.
• Excellent project management and organizational skills. Required.
• Strong interpersonal skills for collaboration with internal and external stakeholders. Required.
• Familiarity with design software (e.g., Adobe Creative Suite, Canva) and video editing tools. Preferred.
• Expertise in leveraging content for demand generation campaigns. Preferred.

What We Offer

• A fair compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)