Coordinator of Channel Marketing for bareMinerals

About Us

Orveon is a new kind of beauty company launched in December 2021 as the result of acquiring three unique brands - bareMinerals, BUXOM, and Laura Mercier. With 1,600 employees in 22 countries, we're a truly global business with a presence in all key geographies. Our headquarters are in New York, with additional locations in major cities worldwide. We are backed by Advent International, one of the world's largest and most successful private equity firms, well known for their investments in Lululemon and Olaplex.

We are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact. We are looking for the best talent to join us on that journey. Let's face forward together!

About the Role

The Channel Marketing Coordinator collaborates on the development and implementation of omni-channel marketing strategies to build brand awareness and traffic with each retailer to maximize growth potential, fuel long-term profitability and build brand equity. The Coordinator will assist in driving activations by leveraging global innovation and assets, analytics, consumer data, competitive research, and retailer needs focusing on priority accounts and supporting the smaller accounts.

Primary Responsibilities

• Help in the development and execution of marketing plans, sampling execution, visual merchandising updates, promotional activities, and product launches in the US Market in collaboration with the channel marketing team.
• Partner with cross-functional teams to prioritize and gain support for retailer initiatives, exclusives, sampling, and collateral needs for launches in the US.
• Assist in updating the Integrated Marketing Calendar on a regular, timely basis
• Coordinate Market Week presentation, product comp distribution, and gratis for all US retailers, coordinate post-market follow-ups.
• Maintain retailer activation calendars and allocation files in close partnership with sell-in and sales operations.
• Coordinate visual merchandising creative direction and product assortment files, partnering with VM team to brief and route all merchandising materials, copy, and layouts for approval.
• Contribute to retailer and internal meeting preparation including gathering necessary information, creating agendas, facilitating discussions, and managing follow ups in partnership with Channel Marketing team.
• Review weekly sales reports and provide insights to sales performance.
• Manage ad hoc comp, image and copy requests from retailer partners.
• Assist in co-op advertising proof reviews.
• Oversee item setup process for open-sell retailers with Sell-in team.
• Partner on the creation and trafficking of site content creative briefs with Retailer.com.
• Accountable for the execution of item setup and product page updates for all retailer sites.
• Oversee setup on shade matching tools such as GlamLab, ColorIQ, Shade Finder with the Retailer.com team.
• Monitor best practices in Beauty and Luxury sector, and identify opportunities in product, branding, social and in-store initiatives.

Key Stakeholders

• Retailers
• Brand Marketing, Retailer.com, Education, Artistry and Events
• Visual Merchandising & Creative
• Sell-in & Sell-thru/Field Teams
• Global Marketing & Product Development
• Global Communications including PR, Digital/Social Marketing
• Forecasting & Sales Ops
• Finance

Financial Accountability

• Responsible for updating the master sampling budget including forecasting, tracking, actualizing and reconciling POSM in partnership with the brand team
• Help develop plans and programs to support achieving retail and net sales plans
• Help analyze marketing campaign performance tracking the success of each initiative

Qualifications

• 1-3 years’ experience in Marketing, preferably in beauty
• Bachelor’s Degree in marketing or a related field required
• Organization and prioritization with a proven ability to multi-task and coordinate complexity
• Ability to collaborate with people from cross-functional departments - dynamic, agile, positive attitude
• Strong analytical skills and financial acumen
• Must have a proven track record in successfully launching new products and executing innovative 360º marketing plans with all channels
• Passion for beauty
• Strong presentation skills
• Proficient in Excel, PowerPoint, Word
• Knowledge on current marketing trends, media industry news, entertainment/pop culture and retail innovation

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $56,000- $83,000.

The range listed is just one component of Orveon’s total compensation package for employees. For full-time positions, other benefits include competitive bonuses, a generous Paid Time Off policy, Medical Benefits, Parental Leave, 401K, Gratis, Hybrid Working Environment, Summer Fridays, and Employee Discounts.