CRM Manager

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

Reporting to the Director of Digital Marketing, we are seeking a data and metrics-driven CRM Manager to foster a long-term relationship with our customers, contribute creative insights and ideas, and support key company goals by owning the Westman Atelier customer journey. This role will own the expansion strategy for our loyalty and retention efforts, including but not limited to building out a robust loyalty program, building on our current email and SMS strategy, and crafting customer journeys to maximize retention and LTV.

Responsibilities:

• Lead the strategic vision for Westman Atelier's retention efforts in partnership with the Marketing organization (digital marketing, product marketing and brand)
• Work closely with Digital Marketing lead to build customer journeys that maximize replenishment, repurchase, and LTV
• Own the day-to-day execution of the email and SMS channels – creative briefs, project management, build, QA, copy, calendar, etc.
• Overhaul current customer journeys including, but not limited to welcome flow, lapsed, and replenishment campaigns
• Provide clear metrics of success and KPI’s across goals
• Spearhead efforts for growth across email, SMS, and loyalty program sign-ups
• Take nascent loyalty program and operationalize to drive growth and differentiation
  
  • Spearhead any changes to program based on learnings
  • Lead loyalty program forecasting and budget
• Take a holistic view on number of customer contacts providing a high-level strategy on customer segmentation, how we speak to each consumer, and how often
• Lead BAU strategy of SMS
• Provide clear and concise recaps on performance of retention channels, best practices, benchmarks, and key learnings
• Present learnings and ideas in recurring business review meetings (weekly, monthly, quarterly)
• Deep dive into the email program, contributing to overarching strategy, reporting, revenue, Open rate, CTR goals as well as other KPI’s
• Generate strategic SMS and email list growth
• Develop VIP and customer cohort clienteling strategy
• Contribute to demand generation ideas

Requirements:

• Bachelor’s degree in Marketing, Communication or related field
• 3-5 years of hands-on experience in CRM and/or scaling performance marketing channels
• Experience with email service providers and CRM software, Klaviyo experience a plus
• Strong ability to partner with both creative and data-driven teams
• Agile, highly organized individual with a knack for data and drive to innovate
• Interest in the beauty industry and startup experience are a plus

This is a remote position.