Customer Acquisition Freelancer

The Role:

We’re looking for a freelance customer acquisition expert to embed into our team and drive our test-and-learn agenda. The focus will be on identifying and testing new direct to consumer channels and segments. You’ll work with a team of analytics engineers, designers, web developers, product managers, and salespeople to unlock new opportunities for growth.

Your Mandate:

• Partner with a cross-functional Mighty team to refine existing hypotheses and develop new ones for new channels and consumer segments. 
• Define experiments, including budget and timeline, key metrics, and milestones.
• Execute paid media campaigns by directly managing campaigns across paid channels including Facebook, Instagram, Youtube, paid search, and others. 
• Guide messaging copy and design, working with Mighty’s designers and web developers as needed. 
• Advise the Mighty leadership team on strategic decisions and priorities around customer acquisition. 

Your Experience:

Must have growth experience in:

• Consumer tech and services
• Paid media channels
• Early stage businesses

Should have familiarity with and ability to contribute to:

• Understanding and mapping the full customer journey
• Unpaid channel strategy