Demand Generation Manager

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Are you passionate about creating marketing strategies that drive growth? Do you love working with cross-functional teams to make big ideas happen? Join Yotpo as a Demand Generation Manager and take charge of the marketing funnel for one of our core product lines.

You’ll develop and execute marketing programs that attract leads, engage prospects, and drive conversions. You’ll also collaborate with teams across the company to ensure everything we do aligns with our goals and resonates with our customers.

At Yotpo, we’re big on collaboration, innovation, and inclusivity. If you’re a data-driven marketer who’s ready to make an impact, we’d love to hear from you!

What You’ll Do:

• Lead Demand Gen Efforts: Own the strategy and execution of demand generation campaigns across North America and collaborate with local teams in EMEA and ANZ.
• Build Full-Funnel Campaigns: Create marketing strategies that cover everything from brand awareness to lead generation and nurturing.
• Collaborate Across Teams: Work closely with Product Marketing, Content, Sales, Design, and more to ensure campaigns are aligned and impactful.
• Create Campaigns That Work: Use channels like email, social media, search, and events to attract new leads and grow our pipeline.
• Track & Optimize Performance: Use metrics like MQLs, SQLs, and ROI to measure success and tweak campaigns for better results.
• Become a Product Expert: Understand the ins and outs of the product you support, including what sets it apart and what customers need.
• Manage Tools & Platforms: Oversee systems like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

What We’re Looking For:

• Experience: 5+ years in demand generation, growth marketing, or similar roles, ideally at B2B SaaS companies.
• B2B Knowledge: A solid understanding of how B2B funnels work, from awareness to conversion.
• Problem Solver: Comfortable navigating ambiguity and tackling challenges without a clear playbook. You’re resourceful, creative, and confident in figuring out what needs to get done—and making it happen.
• Data-Driven: Comfortable analyzing campaign performance and using data to improve results.
• Great Team Player: Able to collaborate with multiple teams and keep everyone aligned, even across time zones.
• Organized & Detail-Oriented: Skilled at managing projects, timelines, and multiple priorities.
• Tech Savvy: Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus.
• Bonus Points: Experience with eCommerce or online marketing channels is a big advantage.
• Strong Communicator: Fluent in English and great at explaining ideas clearly.