Digital Account Analyst

Title: Account Analyst

Direct Manager Title: Analytics Manager

The Role 

The work involves Senior Leadership, all departments, staff employees, direction and evaluation of the effectiveness of the programs and/or projects conducted and also impacts the successful implementation of the client’s websites, programs, projects, functions, improvement of the productivity, effectiveness and efficiency.  Work directly affects the plans, goals, mission, and effectiveness mission, programs, projects, websites and relationships. 

To be successful in this position, you must possess superior organizational and time management skills as you will be expected to work on multiple projects at the same time under strict timelines and budget constraints. The need for flexibility is crucial in successfully accomplishing your duties and responsibilities as priorities change.

What You’ll Do

• Work closely with all departments to identify strategies and trends for client accounts.
• Monitor client performance using third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other software when necessary.
• Check Paid Search platforms (Adwords, Bing, etc.) for conversion, error messages as a spot check.
• Check new Paid Search campaigns for Quality Assurance with the direction of the Analytics Manager.
• Proficient in knowing the clients and study the key information on each client, their business, and their interests.
• Proficient in services and study the key information related to how our strategies impact each other.
• Continuously improve the technical knowledge base.
• Responsible for checking all client sites, menus, links, recent posts, for Quality Assurance.
• Must report immediately any internal delays or problems and/or red flags to appropriate managers for resolution.
• Must check the client’s website to ensure that there are no errors on mobile, desktop, and tablet.
• Communicate with the client with direction from the Analytics Manager on all questions regarding their website.
• Communicate with Clients within 24 hours on behalf of the Account Manager if they are not available.
• Ability to work as part of a team in a fast-paced and demanding work environment.
• Comprehensive knowledge of SEO digital marketing content creation and editing for the web, such as landing pages, blogs, campaigns, and social media.
• Responsible for ensuring that actions are consistent with overall Dreamscape Marketing direction and resources.
• Maintain high level knowledge and skill sets with all computer software related to your roles and responsibilities.
• Excellent written and oral communication skills.
• Monitor and ensure that all assigned project deadlines are managed effectively and efficiently.
• Attention to detail is critical to ensure the client’s website information is accurate.
• Check to ensure on-page elements, such as, internal and external linking, keyword usage, URL structure, footer and sidebar anchor text, and call-to-action buttons are adhering to best off-page SEO practices.
• Track, report, and analyze website analytics – organic traffic, new user acquisition, engagement metrics clicks, impressions, as well as, Keyword and URL Performance, goal completions
• Must check all client’s Google My Business and Yext/Listing Accounts for errors.
• Task all monthly site audits to maintain site health for all assigned clients.
• Check all monthly campaign content for quality assurance.
• Assist the Analytics Manager is any other duties as needed.
• Create monthly metrics reports with accuracy as stated in the process documents.
• Perform other related duties as assigned by management.

Ideal Qualifications

• Bachelor’s degree in a related field or equivalent
• 1+ years of relevant work experience
• Knowledge of project management principles, processes and software (Preferred)
• Project Management Certification (Not required but preferred)
• Familiar with the lifecycle of web development initiatives
• Experience with managing and performing quality assurance protocol.
• Excellent written and oral communication skills.
• Proven ability to handle multiple projects and meet deadlines.
• Ability to manage client partnerships while balancing operational concerns.
• Ability to work on projects independently and on time.
• Need for flexibility is crucial as priorities change.
• Attention to detail is crucial.
• Ability to use third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other software when necessary.

Perks and Benefits

• Competitive Salary 
• Health, Dental and Vision benefit packages to fit all types of lifestyle 
• Life, Short and Long Term Disability Insurance paid 100% by the company 
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave 
• Hybrid and Remote work schedules available 
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here. 

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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