Digital Brand Manager

The Position

We are looking for a Digital Brand Manager to join our team. This role will report to our Director of Marketing, and will play a key role in developing strategies, processes and executions that will drive growth and awareness for the AIR COMPANY brand across its digital channels. This role will be responsible for day to day maintenance and oversight of the brand’s website, email and DTC experience, as well as paid digital campaigns, working closely with internal and external teams to ensure that the company's e-commerce and online platforms are optimized for user experience and conversion. This role is based at AIR COMPANY HQ in Soho, NY.

What you get to do

• Develop and implement digital strategies to increase brand awareness and growth, and drive traffic to the company website, ensuring cross-channel integration, whilst managing relationships with internal <> external partners (developers, producers, etc). 
• Manage brand website, backend CMS and e-commerce experience — including all functions of the digital production process — to promote marketing goals.
• Manage email marketing across newsletter and transactional.
• Collaborate on the development and execution of paid digital campaigns, inclusive of search, working alongside agencies and the brand team to ensure alignment with content and marketing strategies.
• Monitor and analyze data from digital campaigns to make data-driven decisions and optimize performance — including creative testing, landing page optimization and audience targeting.
• Stay informed on emerging trends and best practices in technologies and make recommendations for improvements to the brand's digital strategy. Engage new partners, and ensure smooth integrations.

What you bring to AIR COMPANY

• Bachelor’s degree in digital communications, marketing or related field.
• 4+ years of experience in data-driven, consumer-focused performance marketing.
• Experience in multiple digital acquisition and retention channels including Shopify, Klaviyo, Google Analytics and Search Console, Meta, LinkedIn, among others.
• Experience QA'ing and testing.
• Experience working with content on modern headless CMS systems (Contentful and Sanity).
• Experience managing multiple agency partners.
• Strong quantitative and analytical skills. Ability to analyze and build decisions from data sets
• Willingness to work in a fast-paced environment with constant change
• Team player, solution oriented, attention to detail, and strong ability to multitask across various workflows

Salary Range: $90,000 - $110,000

The approximate annual base compensation range and benefits listed above may vary based on the applicant's experience, skills, abilities, and relevant industry expertise.

At Air Company we value employees for their unique perspectives. We are an inclusive Equal Employment Opportunity employer. We consider applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by federal, state or local laws.

Don’t meet every single requirement? Studies have shown that women, marginalized genders and people of color are less likely to apply to jobs unless they meet every single qualification. At AIR COMPANY we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles

Working at AIR COMPANY

In addition to standard medical and dental benefits, that kick in Day 1, we are:

• A people-first, climate solutions company driven to move society to a more sustainable future
• A unified team of climate optimists with an exceptional and diverse range of backgrounds
• Committed to fostering collaboration with a team that believes in the power of science and that business can be used as a force for good

We also provide:

• Health, dental, and vision insurance. 100% of paid premiums for employees.
• Flexible and generous paid time off, including national holidays and sick leave
• Commuter Benefits: Pre-Tax Income for MassTransit
• Employee Wellness Program 
• Sponsored company events and DEI social initiatives
• Catered meals