Digital Copywriter - Fenty New Development

Job Description

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moet Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is$90,134 - $112,668 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

POSITION SUMMARY

As the Digital Copywriter responsible for the Fenty Beauty New Development brand, you will be part of the digital copywriting team at Fenty, dedicated to optimizing brand and campaign content to drive the business. You thrive in a fast-paced digital environment and take pride in seeing the impact generated by your writing-in email subject lines, paid social posts, and more. In this role, you'll be responsible for digital copy assets for Fenty Beauty New Development: Website updates, product pages, paid social, paid search, blog posts, SMS, and email. You have a passion for and deep understanding of the beauty industry and bring that expertise through in all of your writing. Your copy is clear and clever with a sense of humor that stays with 'em. You're very detail-oriented but can also keep the big picture in mind; and you thrive in a fast-paced, rapidly changing environment.

The Digital Copywriter reports into the Fenty Digital Copywriter Lead.

YOU WILL:

• Partner closely with the Digital Copywriting Lead and Fenty Global Copy Director to optimize brand campaign copy for digital channels
• You will provide all digital copywriting content, including website updates, product pages, email, paid social, blog posts and other SEO-related content
• Implement the brand voice seamlessly across all digital channels
• Attend project kick-offs, examine various types of project briefs, paying close attention to marketing objectives and copy requests
• Execute clean, detail-oriented, on-brief copy
• Partner with the design team to ensure copy is correctly flowed into design and find integrated visual/copy solutions
• Take ownership of deadlines and follow project schedules and updates
• Stay current on beauty industry trends, social trends and competitors

REQUIREMENTS

• College degree: BA or equivalent experience
• Minimum of 5 years' copywriting experience, digital preferred
• Experience implementing learnings from digital metrics (email open rates, conversion, A/B testing, etc.) a plus
• Knowledge of SEO and search tools a plus
• Creative self-starter; ability to navigate a fast-paced, entrepreneurial environment
• Exceptional communication skills, both written and verbal
• Ease and polish in presenting in a variety of settings: small/large groups, managers, formal presentations
• Solid organizational skills, detail-oriented; time management skills, ability to juggle priorities
• Strong relationship-building skills; ability to work with a variety of people in various disciplines
• The drive to excel and succeed; self-motivated
• Understanding of current beauty trends and techniques
• Beauty experience preferred