Digital Marketing Analytics Manager

Digital Marketing Analytics Manager

Job Description

Digital Marketing Analytics Manager

Permanent, Full Time

Location: UK/ Walton Oaks

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

This role is responsible for using data, insights and reporting to drive digital marketing performance across EMEA, enabling our teams to identify and leverage opportunities to drive growth across EMEA.

In this role, your responsibilities will include but not be limited to:

• Responsible for working with the team to define KPIs, embed ongoing reporting and analysis of campaign performance, leading to recommendations for continuous improvement.

• Brings performance tracking and analytics perspective to campaign brainstorming and planning sessions, including identifying how dashboards and other reporting solutions can be leveraged to monitor and optimize activity.

• Responsible for creating and maintaining supporting marketing analytics and dashboard documentation, including playbooks, templates, and guidelines, to ensure consistent use of those tools within our marketing execution.

• Provides training, coaching, and guidance to the wider EMEA marketing team on the use of dashboards and other reporting solutions, helping them use those tools within their roles to improve performance.

• Feeds in suggestions for the development of standard work required to support the planning, execution, and measurement of campaign execution, with a particular emphasis on the role analytics and dashboards can play in uncovering trends and optimizing performance.

• Responsible for thought leadership - identifying, evaluating and building a roadmap of emerging technologies and tools in the area of dashboarding and analytics, assessing their potential to enhance marketing strategies, operations, and performance.

• Responsible for collaborating with DTS (digital technology) to integrate marketing systems and data with other enterprise systems, ensuring smooth data flow and cross-functional alignment.

• Partnering with agencies to ensure correct tagging of campaigns and activities to enabled accurate reporting

About Us 

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. 

Led by Purpose. Driven by You. 

About You 

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. 

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Ideally 4+ years in an FMCG or similar digital marketing environment

• Passion for, and strong understanding of, building and managing dashboards

• Ability to effectively communicate views and facilitate communication with multiple stakeholders.

• Strong track record for success in tracking campaign performance

• Strong knowledge of and passion for leveraging marketing analytics

• Strong understanding of financial and marketing data, and ability to manipulate multiple data sets , interpret and gain insights from data analysis, as well as use data storytelling to influence decision making.

• Experience in or willing to learn Power BI (and other analytic tools as required)

Total Benefits 

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch pounds when caring for yourself or dependents. 

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. 

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. 

To Be Considered 
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print…. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background checks.

#LI-Hybrid 

Primary LocationUnited Kingdom- Flexible Location - South East England

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time