Digital Marketing Manager

CerealBox • Anywhere in the World

Company

CerealBox

Location

Anywhere in the World

Type

Full Time

Job Description

Straight to the point - If this is you the job is yours... 🥳

  • You are an expert on Google and Meta Ads
  • You are great at creating strategies for email marketing (segmentation personalisation etc)
  • You know how to set up GA4 Pixels etc
  • You've worked in the marketing/fundraising department for a NGO (this is a BIG bonus)

👉 If you are interested in this position please submit an application using this link - https://forms.gle/ZoKb6K7m5bY2gSZH9

The boring stuff....

Why should you apply?

If you want an environment to really grow craft your skill and immediately implement your ideas then this is for you. This isn’t your typical corporate role where you’re just another cog in a big machine. You’re going to get your hands dirty and lead from the front. If that scares you then you should probably move on.

Who the hell is CerealBox?

We are a digital marketing agency based in London United Kingdom. We mostly work with charities and NGOs in the UK USA and Australia. Our 2 core services are Media Buying (TikTok Ads Meta Ads Google Ads) and creating thumb-stopping content that converts into sales. We also dabble in some email campaigns.

The Basics
  • Full-time (40 hours+)
  • Monday to Friday
  • Fully Remote (we will provide a coworking space in your local area)
  • Fluent in English (reading writing & speaking)
  • 3 Month probationary period £1900-£2500 per month salary (GBP)
  • Must be available during UK hours but flexible working hours

Role Requirements:

Media Buying Strategy
  • Build a Media Buying strategy - TOF. MOF. BOF campaigns/budget splits platform selection (e.g. search/GDN/YouTube)
  • Advise on optimisation - deciding what content to increase spending on audiences to test campaigns to stop etc
  • You will need a deep understanding and hands-on experience of running adverts of Meta and Google

Email Marketing
  • Understanding data segmentation and then building the strategies per journey
  • Work with the Marketing Lead to build email strategies and approve emails
  • Analyse marketing performance with the Marketing Lead
  • Ensure the email checklist is complete before sending

Market Research
  • Research competitors: Research clients' competitors to figure out what type of adverts they use what funnels they leverage the bundles/offers and their brand positioning
  • Social listening - See what people are saying about your client to identify pain points and desires
  • Survey analysis: Working with the Creative Director to analyse the customer survey responses to help build your funnel
  • KPIs/OKRs: You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers

Collaborate with Stakeholders
  • Budgets: You will ensure the client advertising budget is monitored and we do not overspend.
  • Setting timelines: You will work with the team to ensure timelines are set based on the outputs needed
  • Creative input: You’ll be a sound board for the Creative Director to flush out ideas before they present them to clients
  • Liaising with Media Buyers to track winning content and copy. This will then be shared with the Creative Director so they can create new content based on it.

Strategy Building
  • Funnel Building: A key part of your role is to build funnels for the client. This means deciding if the client needs a lead generation campaign (and if so what type of lead generation campaign) a quiz a retargeting campaign brand awareness etc.
  • Outputs: The creative team and developers will need to know how many assets (videos posters landing pages etc.) to build based on your input
  • Building CTAs: You will decide what bundles/offers/products to focus on depending on the clients. KPIs and the potential of the product (this is chosen based on the AOV LTV and CPA)

Tracking & Attribution
  • Set up tracking on GA4 GTM CAPI and dashboards via Google Studio
  • Deep understanding of how tracking works and how attributions across multiple advertising channels impact each other
Apply for this position
  • Share this job:

Apply for this Position

Please ensure you meet geographic and skills requirements before applying.

  • Share this job:

Related Jobs See more Sales and Marketing jobs →

  • New
    OpenCraft
    Business Development/Sales for Open Source Software Team featured
    Full-Time / Anywhere in the World
  • WP All Import
    WP All Import: SEO Strategist & Writer featured
    Full-Time / Anywhere in the World
  • Contra Top 100
    Part-Time Generative AI Content Creator featured
    Contract / Anywhere in the World
    Contra Top 100
    Part-Time Generative AI Content Creator featured
    Contract / Anywhere in the World

Apply Now

Date Posted

06/14/2024

Views

17

Back to Job Listings ❤️Add To Job List Company Info View Company Reviews
Positive
Subjectivity Score: 0.9

Similar Jobs

Engineering Manager - Testing Platform - Wikimedia Foundation

Views in the last 30 days - 0

The Wikimedia Foundation is seeking an experienced Engineering Manager to lead the Testing Platform team The teams mission is to provide software engi...

View Details

Business Analyst - Elite Software Automation

Views in the last 30 days - 0

Elite Software Automation ESA is a boutique consulting firm that specializes in process optimization custom systems and automations for established hi...

View Details

Major Account Manager - Arista Channels

Views in the last 30 days - 0

Arista Networks is a leading company in datadriven clienttocloud networking known for its innovation in cloud computing AI and softwaredefined network...

View Details

Project Coordinator - Behind the Design

Views in the last 30 days - 0

Behind the Design is seeking a solutiondriven Project Coordinator for a thriving interior design business The role involves project managing orders ac...

View Details

Data Entry Specialist - Real Estate - Blue Ocean Home Buyers

Views in the last 30 days - 0

Blue Ocean Home Buyers is seeking a Data Entry Specialist for a remote fulltime position The role involves collecting scraping and entering data accur...

View Details

Data Entry Specialist - Real Estate - Blue Ocean Home Buyers

Views in the last 30 days - 0

Blue Ocean Home Buyers is seeking a Data Entry Specialist for a remote fulltime position The role involves collecting scraping and entering data accur...

View Details