Digital Marketing Manager, Asia

Our Story:

Blackpanda is democratizing digital firefighting for everyone. We provide top-tier cyber monitoring and emergency response services across Asia at a fraction of the traditional cost.

Our cutting edge Attack Surface Management technology, cyber insurance, and regional team of first responders allow everyone to quickly contain cyber attacks and minimize the business disruption they cause.

We've achieved product-market fit, and our flagship IR-as-a-Service tech platform is growing steadily month-over-month. We've closed a US$21.7m Series A from Primavera, Singtel, Gaw Capital, and WI Harper Group.We have marquee partnerships in place with Softbank in Japan, Singtel in Singapore, and Macroview HGC in Hong Kong, amongst many others.

Come join us. Help scale a proven, disruptive model across Asia and the rest of the world, and help make digital emergency services as universal, accessible and reliable as the public emergency services we enjoy offline.

Our Mission: To democratise cyber resilience.

Our Vision: A world where organisations of all sizes have access to best-in-class cyber incident response and insurance solutions, so they can conduct business securely and sustainably.

What we are looking for: 

At Blackpanda, our sales-driven channel distribution strategy has allowed us to achieve product market fit. Building on this foundation, we’re noOur w laser-focused on our next GTM phase: a digital marketing-driven effort that will scale and accelerate revenue growth through our channel distribution partners & direct to Enterprise users.

This is where you come in. We’re hiring a world-class B2B digital marketing manager to define and create our go-to-market engine. This represents a ground-floor opportunity that involves building out our B2B digital marketing function.

Responsibilities and Duties

• Demand Generation: Develop and execute multi-channel marketing campaigns to generate high-quality leads and drive pipeline growth.
• Lead Nurturing: Implement lead nurturing programs to engage with prospects and move them through the sales funnel.
• CRM Management: Utilize HubSpot to effectively manage and track leads, contacts, and customer interactions.
• Marketing Automation: Execute marketing automation workflows to automate repetitive tasks, personalize communications, and improve campaign efficiency.
• Digital Advertising: Execute, manage, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn Ads to reach target audiences.
• Market Research: Conduct market research to identify trends, competitor activities, and opportunities in the target markets.
• Team Collaboration: Collaborate closely with marketing teams in Singapore, Japan, and Hong Kong to ensure consistent messaging and alignment across the region.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in B2B marketing, with a focus on demand generation and lead generation.
• Proven expertise in using HubSpot or similar CRM and marketing automation platforms for at least 4 years.
• Strong understanding of digital marketing channels, including paid advertising, content marketing, and social media.
• Experience working in a fast-paced, startup environment.
• Excellent communication and interpersonal skills.
• Fluency in English.
• Experience working in the cybersecurity or technology industry is a plus.

What We Offer

• This is an in-country role; the candidate will have to be based in Metro Manila.
• 40 days paid leave per year inclusive of public holidays, which may be taken at the discretion of the employee subject to compliance with our Leave Policy and the approval of their manager. 
• Work-life balance - no scheduled internal meetings on Fridays, unless absolutely necessary.
• Opportunities for travel, onsite team meet-up, and training opportunities.