Digital Marketing Manager - IBM Cloud

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.
Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.
As part of the IBM team in Bangalore you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative AI or hybrid cloud while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

• Work with the VMware squad to define & own demand KPIs for the VMware on IBM Cloud Campaign based on overall objectives defined by the business
• Be responsible for strategy & GTM tactics & execution of the VMware on IBM Cloud campaign
• Clearly communicate the demand strategy to VMware on IBM Cloud Squad the Cloud Marketing executives the demand strategy leaders and the web & automation teams.
• Create an omnichannel digital journey for key audiences including but not limited to: organic search paid search web email and routing.
• Ensure the RLM plans for the campaign is optimised and lead enablement for the digital sales teams to impact creation of high quality pipeline which converts to revenue
• Lead ongoing experimentation and have a maniacal focus on outcomes
• Perform deep analysis of marketing performance across aspects such as tactic type content asset channel audience segment or business line
• Insight into action – cycling of performance insights directly back into planning and orchestration

Draw out deep analytics & insights about the overall performance of the Cloud campaign and recommend actions to close the ga

Required Technical and Professional Expertise

Preferred Technical and Professional Expertise