Digital Marketing Specialist

About the Role

We are seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will have a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. This role will work closely with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

What you will do

• Adept in app campaigns across Google Ads, Meta Ads (including Facebook and Instagram), TikTok Ads, and other relevant platforms to boost merchant acquisition and engagement
• Experienced in running retargeting on SRN & Partner networks
• Enhance brand awareness within the digital space, driving website traffic and acquiring leads
• Plan, execute, and measure experiments and conversion tests to optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Stay up-to-date with the latest trends and best practices in digital marketing and SEO/SEM
• Experienced in working across different teams (cross-collaboration)

What you will need

• At least 2 years of hands-on experience managing digital advertising campaigns, with a focus on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
• Proficient in data analysis and interpretation, with the ability to derive actionable insights from advertising performance metrics to inform campaign optimization strategies.
• Strong creative instincts and the ability to ideate and execute engaging ad creatives that resonate with merchant audiences across different platforms.
• Capability to showcase what metrics to look out for when running retargeting campaigns and methods of optimization.
• Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams including design, content, and product teams.
• Thrive in a fast-paced, ever-evolving environment, with the adaptability to quickly learn and implement new advertising techniques and strategies as platforms evolve

About the team

GoTo Financial, as a part of GoTo Group - the largest technology group in Indonesia, is accelerating financial inclusion through its leading financial services and merchants solutions. The brand’s trusted and inclusive ecosystem of products is built to open new growth opportunities and empower everyone to realize their dream of a better life in the rapidly expanding digital economy.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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