Digital Marketing Specialist

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, and OneWheel—to grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.

Named one of the Hottest Ad Tech Companies by Business Insider, and Best Places to Work by Inc. Magazine for the third consecutive year, our team includes founders and leaders from Google, Microsoft, Stripe, Shazam and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

As part of our demand generation team, this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications. Digital marketing at Tatari is inclusive of all the channels. 

You'll leverage your paid search and social expertise and apply your innovative video editing skills to enhance our presence across these diverse media channels. Collaborating with designers and utilizing our rich video content, you'll craft compelling ads and narratives that capture our audience's attention across all paid media fronts.

The Ideal Candidate has:

• B2B experience, marketing tech solutions/software.
• Used video editing tools/software. 
• An understanding of the advertising industry. 
• Worked with CMS platforms (we use Contentful) for website. 
• Used CRM platforms (we use HubSpot) for landing pages, email campaigns, and other inbound marketing tactics.
• Bonus: Experience in unlocking SEO for B2B, driving organic traffic aligned with the business goals.

Responsibilities:

• Manage and optimize paid search, social campaigns, and explore opportunities in podcasts, niche newsletters, industry publications, and TV.
• Edit and repurpose video content for diverse paid media placements and formats.
• Work with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
• Craft ad copy that aligns with our core messaging and adjusts to the nuances of each paid media channel.
• Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
• Design and run nurture campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team
• Establish processes for scalable growth across the channels  
• Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.
• Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.

Qualifications:

• Experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels.
• Strong creativity and experience repurposing content for paid ads.
• Ability to conceptualize and execute ad campaigns that resonate across different media.
• Excellent collaboration and communication skills, with a team-player mindset.
• Proficiency in digital marketing tools and analytics.
• Demonstrated experience in developing, implementing, and optimizing processes for efficiency and scalability within digital marketing campaigns. 
• Familiarity with establishing clear workflows that enhance team productivity and ensure consistent execution of marketing strategies.

Benefits:

• Competitive salary ($100,000 - $120,000 annually)
• Equity compensation
• 100% health insurance premium coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events 
• $1000 annual continued education benefit
• $500 WFH reimbursement
• $125 pre-tax monthly stipend to spend on whatever you want
• Annual mental health awareness app reimbursement
• FSA and commuter benefits
• Monthly Company Wellness Day Off (During WFH)

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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