Digital Marketing Specialist

Description

Hi, We're AppFolio

We're innovators, change-makers, and collaborators. We're more than just a software company - we're pioneers in cloud and AI who deliver magical experiences that make our customers' lives easier. We're revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

We're in search of a talented Digital Marketing Specialist that will support all digital marketing channels. This role will play a critical role in optimizing our digital marketing efforts across various channels, with a primary focus on paid media optimization, testing, analytics and attribution. You will collaborate closely with channel owners and the agency partners to deliver data-driven insights, move critical projects forward and troubleshoot as required.

Your impact

• Conduct in-depth analysis of paid media campaigns
• Monitor and report on key performance indicators (KPIs) to evaluate campaign effectiveness
• Provide actionable insights and identify trends and anomalies in campaign data to inform optimization strategies
• Collaborate with analytics team closely to understand KPI tracking and ensure data accuracy and consistency
• Design and monitor testing strategies for paid search campaigns
• Collaborate with cross-functional teams to make progress on large projects
• Stay up-to-date with the latest trends and best practices in online marketing and measurement and share with the team

Competencies

• Intellectual Horsepower - Sharp, capable, and agile; deals with concepts and complexities comfortably
• Problem Solving - Able to ask the right questions, collect and analyze information, problem-solve, and make clear, consistent decisions. Manages through ambiguity
• Verbal & Written Communication - Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communications, including email
• Honesty/Integrity - Does not cut corners ethically. Consistently operates with a high ethical and moral compass. Always does the right thing

Must have

• 2-3 years Experience supporting large budget SEM campaigns; Knowledge of Google Adsand Bing Ads
• Proficient with SEM data analysis and a proficiency with Excel or Google Sheets
• Ability to juggle multiple projects at a given time
• Eager to learn about digital channels you may not be familiar with
• Experience with cross team collaboration and managing multiple campaigns
• Experience communicating data insights to stakeholders both verbal and written

Nice to have

• Experience with SEO, Display, Social and/or Website Analytics
• Agency experience
• The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to the office at least 3 times a week.

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $70,000-$100,000

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

#LI-RS1

Why AppFolio

Grow We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.