Digital Media Lead, Programmatic (100% Remote, Anywhere in the USA)
Company
GOBankingRates
Location
Remote
Type
Full Time
Job Description
GOBankingRates.com is a leading destination for personal finance news and information.
Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.
We are a multi-media content platform covering all aspects of your personal finance journey. Our curated editorial content, videos and podcasts utilize expert insight to teach readers the six key principles of financial literacy: how to earn, save, invest, spend, borrow and protect money. We strive to give readers the confidence they need to feel empowered about making smart financial decisions today, tomorrow and into the future.
ABOUT THE ROLE
We are looking for an innovative problem solver to join our growing Paid Media Team. The Digital Media Lead, Programmatic will be responsible for developing, executing, and optimizing programmatic campaigns across various DSPs (Demand Side Platforms) in support of our growing Credit Card Vertical to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success. This role is an independent contributor reporting directly to the VP of Digital Media.
The salary range for this role is $88,000 - $108,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
HOW YOU’LL MAKE AN IMPACT
This role will provide the right candidate with an opportunity to grow our Programmatic buying program from the ground up, including input on DSP selection, creative strategy, and logistical setup for optimal performance.
- Achieve monthly, quarterly and annual company goals by maximizing inventory and performance
- Execute end-to-end management of programmatic, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are achieved and surpassed
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results and meet compliance requirements by brand and product.
- Leverage enterprise level data to develop and execute best-in-class retargeting programs
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
WHAT YOU’LL NEED
- 3-5+ years experience as a high-level operator within the top DSPs, managing monthly ad spend over $250k, financial category preferred.
- Demonstrated subject matter expertise leveraging technical solutions, audience targeting, optimization and strategic data integrations to generate meaningful results within DSPs such as DV360, Xandr and/or StackAdapt.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance via Dynamic Creative Optimization (DCO).
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads
- 🏠 100% Remote Workplace: Enjoy the freedom to work from anywhere in the USA!
- 💸 Competitive Salary & Growth: Join a team that thrives on leadership, initiative, creativity, and passion, with a salary that matches your drive.
- 🏖️ Time Off & Holidays: 20 PTO Days a year (15 vacation, 5 sick days) and holidays to recharge and relax.
- 💲 WFH Office Setup Stipend: We provide a one-time $250 stipend to create your ideal home workspace.
- 👩🎓 Student Loan Support: We contribute to your student loan payments after your first year with us.
- 🏦 401(k) Savings: Start saving right away with immediate contributions, plus a 4% company match after your first year!
- 🧠 Learning & Development: Access up to $2,500 per year for conferences, workshops, or accredited programs.
- 🏋🏿 Health & Wellness Program: Get reimbursed up to $50 monthly for any mental health subscriptions, workout classes, and gym memberships—both in-person and virtual!
- 💊 Exceptional Benefits: Comprehensive medical, dental, vision, and life insurance plans with generous employer contributions.
- 💳 FSA Healthcare & Dependent Care: Flexible Spending Accounts to support your healthcare needs.
- 🧑🏿🍼Paid Family Leave: Maternity, paternity, and parental leave for child-related school activities to support your family.
- 💻 Access to Skillshare: Explore over 22,000 classes to fuel your growth.
- 🪙 Employee Referral Program: Earn up to $3,000 for referring amazing talent to GOBankingRates.
- 🎁 GOBankingRates Swag: Receive awesome branded goodies and gear!
Please Note: While GOBankingRates is proud to offer an extensive range of benefits, not all of these benefits apply to Freelancers, Contractors, or Interns. We encourage you to explore the opportunities that align with your career goals and connect with us to learn more about specific offerings for your role.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Date Posted
01/31/2025
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