DIGITAL SALES EXECUTIVE - WITN (Raleigh, NC)
Company
Gray Television
Location
Other US Location
Type
Full Time
Job Description
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WITN:
WITN is the #1 News station in Eastern Carolina, with the best Digital resources in the business, capable of helping businesses reach potential customers throughout the United States. WITN TV has been your Breaking News and Weather Authority in Eastern North Carolina for over 65 years. We're in the rapidly growing Greenville/New Bern/Washington DMA, with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.
Job Summary/Description:
Did you know Raleigh was recently ranked as the #1 best city for quality of life? WITN, a Gray Television station, is searching for a Raleigh-based Digital Sales Executive to help businesses in the Triangle. The ideal candidate will collaborate with our team to create solution-oriented campaigns that deliver results. If you get excited about helping businesses connect with their potential customers using the best digital resources in the business, this job is for you! We have a skilled team, and an awesome culture & we're part of the best station group ever, Gray Television. Digital Sales experience is required. Living the golden rule and having an ardent desire to help people is necessary.
Duties/Responsibilities include (but not limited to):
- Understanding of digital advertising methods and concepts, well-versed in Targeted Display Advertising, OTT/CTV, Email Marketing, SEM, Targeted Audio, Social and Content marketing, etc.
- Sell, secure, and maintain own book of digital advertising business consistent with station policies and rate guidelines.
- Responsible for the negotiation of digital rates with local and agency clients.
- Creating custom strategies and tactics to achieve client's goals.
- Performs other incidental and related duties as required and assigned.
- Willing to learn all research and utilize in preparing and presenting digital proposals to new clients effectively.
- Prospect new clients and create digital sales opportunities and sponsorships specific to each client.
Qualifications/Requirements:
- Digital Sales experience required.
- Training is included & ongoing.
- Organizational skills are a plus.
- Must be coachable & work well with others.
- Candidate needs to be self-driven and able to work independently.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
WITN-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Date Posted
03/15/2024
Views
20
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