Digital Strategy Manager

Applecart was founded in recognition of a challenge: the most influential individuals – executives, investors, policymakers – have historically been the most difficult to access. Large organizations have often spent hundreds of millions of dollars to reach a handful of these people. Applecart’s technology is designed to level the playing field.

Applecart is the leading technology platform creating a new category of “Decision Maker Marketing”. From enterprise sales and corporate communications to government relations and employee engagement, the most sophisticated C-suite leaders use Applecart to manage their brand with business-critical decision makers such as policymakers, investors, CEOs, key employees, members of the media and more.

Traditional digital targeting technology can help organizations reach a mass audience, but it doesn’t really move the needle on critical outcomes. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult. By making this data addressable in a privacy compliant way, Applecart enables clients to market directly to decision makers and those that matter most to them.

A few quick facts about us:

• Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly—over the last several years we’ve averaged 122% revenue growth year-over-year.
• Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists.
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role:

As a Digital Strategy Manager, you will serve as a client leader, project manager, and strategist contributing to targeted digital advertising and marketing efforts on behalf of some of the country’s most prominent companies, trade associations, non-profits, and advocacy organizations. In this role, you will develop digital advertising strategy and counsel senior client stakeholders across their corporate reputation, public affairs, and B2B marketing opportunities and challenges. Your strategic  recommendations, media plans, performance reports, and data-driven analysis will directly impact client outcomes. You will work with a talented team of advertising strategists, client associates, data scientists, and analysts who, together, drive  outcomes for Applecart’s high-profile clients. 

What You’ll Do:

• Serve as a day-to-day client contact and leader on select accounts
• Manage and mentor up-and-coming talent
• Lead client delivery process; coordinate with vendors and clients to ensure deliverables are completed to high standards
• Build and execute digital paid media plans and budgets that achieve the goals of major corporate reputation, public affairs, and B2B marketing campaigns 
• Produce strategic, insightful, and polished digital advertising reports (analytics snapshots, etc.) and present them to clients
• Communicate clearly, comfortably, and expertly to senior audiences about the company’s product offerings, verbally and in written form
• Bring intellectual curiosity to help clients tackle complex challenges

Who You Are:

• 4+ years of digital advertising experience in corporate, public affairs, or B2B marketing; agency experience strongly preferred   
• Demonstrated comfort managing relationships with senior-level executives and stakeholders
• Experience working with Facebook Business Manager, LinkedIn Campaign Manager, Google Search, and Twitter Ads
• A thorough understanding of best practices for measuring and reporting on the performance of persuasion, brand awareness, and direct response digital advertising campaigns
• Experience producing intuitive, client-ready business memos and decks that shape strategy
• Passion for coaching and empowering junior team members, and collaborating with colleagues representing various areas of expertise
• Strong organizational skills 
• Ability to thrive in a high-paced, entrepreneurial work environment
• Success managing multiple tight timelines while maintaining a cool confidence
• Excellent written and verbal communication skills; impeccable attention to detail
• Proficiency in Powerpoint and Excel
• An energetic, upbeat disposition and excellent sense of humor

This is a hybrid role. Work from anywhere on Monday and Friday and in Applecart's New York City office Tuesday through Thursday. 

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $100,000.00-$125,000.00, based on the candidate's experience and skills relative to the requirements listed in the “Who You Are” section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.