Director, Affinity Banking
Company
Grasshopper
Location
USA
Type
Full Time
Job Description
- Work with the management team to set strategic plans that achieves defined growth and revenue targets, as well as service level agreements (SLAs), for each affinity program
- Have P&L responsibility for the Affinity Program line of business
- Work closely with each affinity program to understand their membership base and their financial services’ needs, and craft a unique value proposition and banking experience for the program
- Lead a cross-functional team that consists of bank team members and members from the affinity program(s) to execute successful sales and marketing programs
- Partner with the Bank’s product and finance teams to ensure that the financial products & services offered are competitive and compelling for each program
- Leverage data and analytics to drive customer acquisition through innovative digital marketing strategies
- Continuous enhancements and A/B testing of affinity program’s digital properties, both properties owned by the Bank and those managed by the partner
- Maintain close alignment with the Bank’s technology partnerships team to provide a leading-edge digital experience to each program
- Partner with Client Services teams to gather and act on VOC feedback
- Manage marketing budget for each program to achieve growth objectives and ROI
- Establish, track and report key performance indicators (KPIs) at an established frequency
- Identify, source and implement new affinity program opportunities over time
- Prior experience managing affinity programs for brands
- Proven track record in driving revenue growth, meeting targets, and successfully leading digital initiatives
- Experience in banking, both consumer and commercial, preferred
- Strong leadership, negotiation, and communication skills to drive digital initiatives and manage affinity relationships
- Experience managing cross-functional teams in dynamic, fast-paced environments
- Experience executing both digital marketing and traditional marketing programs
- Data-driven mindset
- Ability to drive innovation while maintaining operational and risk & compliance excellence

Date Posted
12/30/2024
Views
0
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