Director / Associate Director  of  Brand  and  Integrated  Strategy

THE ROLE: 

The Director / Associate Director of Brand and Integrated Strategy (title commensurate with experience) will be the strategic lead on a large account and provide guidance & supervision to supporting strategists. 

CORE RESPONSIBILITIES: 

Business & Brand Building 

• Understand business problems and transform them into creative opportunities. 
• Work directly with senior level clients, guiding conversations about their business, brand and category, fielding questions and workshopping solutions. 
• Implement brand strategy tools to outline and clarify positioning, purpose, brand architecture and communication strategies. 
• Present strategic thinking and recommendations in a lively and engaging way for the agency and clients. 

Research, Insights & Briefings 

• Plan and execute consumer, cultural and competitive research, including synthesizing data and identifying insights. 
• Provide an authoritative and empathetic POVs on culture, consumer, the category and the client’s value prop. 
• Craft and collaborate on integrated briefs that provide a unique point of view and an inspiring jumping off point for creative development. 
• Contribute to creative testing, ensuring insights are clear and the work is optimized without losing its heart. 

Consumer Experience 

• Contribute to consumer journeys, articulate how consumers engage with the category and how channels intersect with the journeys. 
• Work across departments to organize, extend and connect creative ideas into campaign ecosystems that overcome audience barriers. 
• Partner with strategic specialists (social, digital, content, media and analytics) to create powerful and focused communications briefs. 

Leadership & Relationship Building 

• Build powerful connections with clients, internal integrated teams (account, creative, influencer, etc.) and external partners. 
• Create a strong presence in a room with storytelling through writing, visual presentation and verbal skills. 
• Cultivate a culture of belonging for your team, providing inclusive opportunities. 
• Mentor junior strategy team, identifying growth opportunities and providing ongoing feedback.  

DESIRED SKILLS & EXPERIENCE: 

• 7+ years of strategy experience in an advertising agency or similar industry 
• Experience with tech brands or modern consumer brands 
• Experience with large, complex client organizations 
• Experience working across traditional and digital channels 
• Experience with collaborating on UX, digital experiences, digital ecosystems or e-commerce 
• Able to disagree without being disagreeable 
• Willing to pitch in or lead new business efforts as necessary 

 THE AGENCY: 

As a strategist at CE, we believe our role is to connect brands to today’s America – to do this we need to be able to do the following: 

• Speak people: Bring the voice and experiences of today’s America to life 
• Be a creative partner: Be the spark and the kindling for creativity 
• Solve brand problems: Use creativity to solve big business problems for our clients 

At Campbell Ewald we believe in pay equity. The maximum salary for this position is $135,000. Where an employee or prospective employee is paid will depend on several factors including current/former employees in the position, market considerations, budgetary considerations, background, relevant experience and qualifications and location. 

We encourage all interested candidates to apply and note that many historically excluded and underrepresented candidates often do not apply unless they feel they meet all requirements of a job completely. Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences.