Director, Customer Acquisition

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For A: Director, Customer Acquisition to be responsible for growing and leading a team of direct response marketing experts to test, optimize, and scale new product campaigns from first dollars spent to 8 figure yearly budgets. This role will help to identify opportunities and the strategy for Golden Hippo's overall Customer Acquisition initiatives.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Hire, mentor, and grow a team to be a customer acquisition "center of excellence."
  • The team should consist of both individual contributors and managers to drive offer management, A/B testing, and media buying.
  • This team will execute against the top-level offer goals set by the company and brand managers
• Collaborate with other marketing leadership to define and then execute the strategic roadmap for customer acquisition.
  • Accountable for team KPI goals: Spend, ROI, CaC
  • Optimize and scale existing acquisition channels and offers.
  • Identify, test, and grow new acquisition channels and offers.
• Identify and set priorities across multiple offers to maximize impact of available resources.
• Improve department wide processes including onboarding, A/B testing, creative pipelines.
• Identify, organize, and present best practices to improve overall customer acquisition strategy.
• Be a voice and expert within the company to speak on the health, growth, and opportunities in customer acquisition.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Able to build, develop, manage performance, and lead a team
• Strong communication skills, both written, verbal, and in presentation
• Knowledge of advertising networks and tools
• Advanced analytical skills with digital measurements
• Able to pivot readily and react to real-time data
• Able to interpret test results to make data-driven decisions
• Exceptional skills with spreadsheets and data crunching and analysis
• Excellent time management, prioritization and organizational Skills
• Self-motivated with a strong drive to increase revenue and grow campaigns, in addition to inspiring and motivating one's team
• 6 years of experience in performance based digital marketing.
• 4 of years' experience leading and managing teams.
• Must have demonstrated experience of being accountable for $50m+ ad spend per year.
• Experience implementing large-scale digital marketing campaigns across major ad networks.
• A deep understanding of data and accustomed to using data visualization platforms, e.g. Tableau.
• 8 years' performance based digital marketing experience, running user acquisition marketing campaigns preferred.
• 5 years' experience leading and managing teams. Must have demonstrated experience of being accountable for $100m+ ad spend per year preferred.
• Experience with digital direct to consumer advertising preferred.
• High school diploma or GED equivalent
• Bachelor's degree in marketing or related field preferred.

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $131,600 - $175,500, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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