Director of Consumer Marketing

RESPONSIBILITIES

• Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Xsolla's holding structure 
• Oversee the entire consumer marketing funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis and optimization of our campaigns
• Create, execute, manage and measure marketing campaigns aimed at engagement, acquisition of new consumers, and retaining users to a video game brand/product
• Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions
• Collaborate with the product, design, and development teams to create engaging and high-converting ad creatives that resonate with our target consumer audience
• Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing
• Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies
• Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts
• Creation of consumer profiles and personas for development of targeted consumer campaigns across multiple geographies
• Create and integrated global strategy for consumer marketing campaigns inclusive but not limited to marketing planning, delivery, trafficking and execution of acquisition and awareness campaigns in each of our localized geographies - Americas, EU, Asia, MEA, CIS
• Provide the Chief Marketing Officer and key stakeholders with regularly planned updates and monthly/quarterly business reviews

REQUIREMENTS

• Bachelor’s degree + MBA with 7-10+ years of consumer marketing experience
• Experience working for a global consumer marketing brand or advertising/marketing agency
• Advanced Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience
• Strong leadership skills, with experience managing and mentoring global and regional teams while possessing the understanding how to effectively manage remote/global teams
• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
• Demonstrated experience in the video-game industry, consumer marketing and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives based on leveraging a thorough knowledge of industry trends, best practices, and emerging technologies in consumer marketing
• Advanced experience working with a variety of traditional and modern marketing and communications 
• Working experience at a global, multinational consumer-focused organization with an entrepreneurial mindset in the entertainment, gaming, or immersive technology industries
• Excellent analytical and problem-solving abilities, with a data-driven mindset
• Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners