Director of Marketing and eCommerce, Europe

Job Summary: 

The Director of Europe Markets is a key business leader who will be responsible for leading the strategic direction for iHerb’s Europe business and integrated marketing.  iHerb is looking for a growth focused leader to drive market success in Europe, owning end-to-end growth strategy.

Job Expectations:

• Drive executive leadership to deliver Europe's growth by leading the development of new business opportunities and partnerships in the region, including marketplaces, payment partners, influencers, B2B and offline sales opportunities.
• Lead marketplace and new platform expansion
• Develop integrated marketing communication strategy that will help to increase brand awareness, support new customer acquisition and customer retention.  
• Continuously drive growth by applying a clear understanding of the iHerb brand in Europe, consumer and industry trends, to marketing, merchandising, content, and business strategies.
• Own Europe business budget, manage efficient use of resources and budget to prioritize the most impactful opportunities for growth and profitability in the market.
• Work collaboratively with cross functional teams – brand teams, marketing operations,  merchandising, finance, global logistics and operations teams to ensure growth goals are met.
• Maintains awareness of competitive activity, regulatory/compliance changes and regularly communicate with HQ team on changes and plans
• Role will be based in Europe, working closely with HQ team in US
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The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Role is based in Europe 
• Strong English communication skills
• 15+ years of ecommerce and marketing experience
• Demonstrated experience and knowledge of ecommerce growth strategies in the direct to consumer retail space in Europe, ideally in Great Britain
• Experience managing a team, in-person and/or remotely.
• Experience collaborating effectively across all levels of an organization, from C-level to individual contributor level.
• Familiarity with VMS (supplement category) compliance, cross-border retail and global logistics a plus.

Equipment Knowledge:

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.

Experience Requirements:

Generally requires a minimum of 15+ years of experience in online ecommerce and/or marketing.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience

Judgment/Reasoning Ability:  Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy.  Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

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