Director of Marketing and Strategy

Job Description

The Portfolio Group is a dynamic and client-focused division within Aramark Workplace Experience Group that specializes in delivering seamless, integrated solutions across a diverse range of services, including culinary, operational, and hospitality needs. Our approach is centered on creating inspired experiences that empower organizations and enhance workplace culture. We prioritize proactive innovation, strong client relationships, and a holistic amenity strategy to drive productivity and satisfaction. With a dedicated team, the Portfolio Group is designed to adapt and evolve alongside our clients, ensuring they receive customized, high-quality service tailored to their specific needs.

The Director of Marketing and Strategy is responsible for applying brand strategy to the marketing and growth processes within the Portfolio Group. This role will leverage insights and individual client understanding to deliver innovative marketing materials, enhance customer experiences, and achieve growth objectives. The Director serves as a critical liaison between Marketing, client teams, and various stakeholders, ensuring alignment with client needs and Aramark?s strategic goals.

Job Responsibilities

• Develops and implements comprehensive marketing strategies that align with Aramark?s objectives and client needs.
• Lead and develop a high performing team of marketing managers to drive growth, customer satisfaction and client satisfaction across the Portfolio Group.
• Communicates and builds the brands with key clients, prospects, and the marketplace, enhancing visibility and engagement.
• Crafts thought leadership messaging, case studies, and selling materials to support sales initiatives.
• Collaborates with the Portfolio Group team to ensure seamless execution of marketing programs across client locations.
• Supports collateral, presentations, and proposal templates that effectively communicate Aramark?s value proposition.
• Deploys consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
• Participates as a subject matter expert in key presentations and client meetings, including quarterly and annual business reviews.
• Travels across account locations as needed to ensure the implementation of account standards and marketing strategies.
• Directs the development of annual strategic marketing plans and ensures adherence to marketing calendars and deliverables.
• Develops and oversees communication processes and structures for marketing initiatives, delegating responsibilities as needed.

Qualifications

• Requires at least 8-10 years of progressive marketing and brand management experience, including B2B marketing.
• Proven experience in product innovation, merchandising, and consumer engagement strategies.
• Requires a bachelor?s degree or equivalent experience; MBA/master?s degree is strongly preferred.
• Up to 75% travel may be expected for client and team interactions.
• Strong strategic, analytical, and decision-making skills, with proven program execution capabilities.
• Ability to work effectively in a team-based environment within a heavily matrixed organization.
• Excellent communication skills, including verbal, written, presentation, and influencing, with the ability to connect with diverse stakeholders.
• Strong organizational and project management skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Creative and flexible in attitude and style, able to adapt to new situations in a dynamic environment.
• A self-starter who is confident, self-motivated, and able to work effectively with minimal supervision.

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Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.