Director of Paid Marketing

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We're obsessed with impact- it's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe. Come join us and help us create the best content, everywhere that matters.

The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success. As a result, we are searching for an experienced Director of Paid Marketing with a strong academic background in business or any STEM-related major, to support us in our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners. You feel comfortable managing multiple projects and working in a performance-driven environment while cultivating a strong sense of team and collaboration. This is a fully remote work opportunity.

Key Responsibilities:

• Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets
• Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI
• Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)
• Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency
• Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings
• Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness
• A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts
• Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach

Requirements:

• Executive Stakeholder Management: Proven trajectory of managing stakeholders at the VP level or above
• People management: Experience overseeing and managing a team of direct collaborators
• Project Management: Experience managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
• Campaign Management: Expertise in running end-to-end campaigns-from ideation to pitch, creative briefing, implementation, and performance measurement.
• Product: Excellent product sense and solving challenging problems with simple elegant product solutions
• Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.) is a plus

How we'll help:

Graphite's mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
• Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes
• Flexible Work Environment - Flexible Work Environment - Everyone's optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual
• Compensation - We want to work with the best people in the World and compensate accordingly
• Vacation & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it
• Benefits - We will ensure you have quality health care coverage and opportunities to further your education

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information or any other protected classification.