eCommerce Category Strategy Manager

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

FUNCTIONAL

• Define and develop eCommerce category strategy working with commercial, performance marketing, consumer planning and wider category function.
• Category lead for pureplay customers (Amazon & Ocado) and Quick Commerce customers.
• Omnichannel category champion within off-trade supporting eGrocery across the top grocery customers.
• Deliver actionable insights from market, consumer & shopper trends to become and maintain status as customer's choice supplier partner to drive category growth.
• Own the overall digital shelf strategy to sustainably win through execution and drive accountability with the MFSTs.
• Develop and present data to senior leaders throughout the organisation.
• Create eCommerce category reporting using multiple data sources available including Nielsen, Stackline, Dunnhumby, Quantium, Sainsbury's Insight Platform, Data Impact, Fox Intelligence, Kantar etc.
• Own monthly reporting to support internal commercial reporting cycles using internal commercial tools such as NEO.
• Collaborate with global & regional digital commerce CoE to accelerate GB opportunities, learn from and inspire other markets.
• Display passion for coaching and empowering the broader business in the world of eCommerce.

Leadership

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

About You

• Strong category management skills or experience working within data agencies (6+ years)
• Background in eCommerce is essential
• Experience working with Amazon & eGrocery preferable
• Experience in retail media preferable
• Excellent communication and presentation/story telling skills
• Ability to create actionable insight from data
• Excellent commercial and numerical skills
• Strong relationship-building skills

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.