Ecommerce Marketing Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

The E-Commerce Marketing Manager will play a pivotal role in Cricut’s digital presence across various platforms in North America, including Amazon, Walmart, Michaels, & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup & management, asset creation for carousel images & brand stores, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels. 

Responsibilities 

• Product page setup & management across Amazon regions (US, Canada & Mexico)

• Assisting with paid media (Search + Display) for Amazon Canada, Amazon Mexico, Walmart US, & other marketplaces. This includes campaign setup, optimizations, & reporting. This also includes partnering with each channels’ advertising teams for unique opportunities (Prime Video, Streaming TV, Walmart Connect).

• Structure & own marketing plans that align with each channels’ sales growth goals 

• Creation & management of brand store content for Amazon regions 

• Creation of custom carousel images, enhanced content (Basic & Premium A+), & other digital assets for various e-commerce platforms 

• Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc) 

• Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, & ensure Cricut’s image is harmonized across all e-commerce platforms 

Qualifications

• Bachelors degree in business, marketing, graphic design, or related fields 

• 2-3 years of experience of digital marketing experience 

• Photoshop/ image design experience strongly preferred 

• Experience partnering with cross functional teams from sales & operations to product & brand marketing 

• Previous experience or willingness to learn content management platforms (salsify) 

• Passion for the customer – willing to go above & beyond to understand the consumer, & provide the best-in-class shopping experience 

• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload 

• Excellent verbal and written communication skills 

Additional Information

What to Do Next: Please attach your resume/CV including links to your portfolio or other social presence. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.