Email Marketing Manager - RapidScale

Company:

Cox Communications, Inc.

Job Family Group:

Marketing

Job Profile:

Digital Marketing / Communications Manager

Management Level:

Manager - Non People Leader

Travel %:

Yes, 5% of the time

Work Shift:

Day (United States of America)

Job Description:

RapidScale is the leading Managed Cloud Services Platform helping businesses simplify IT and unleash innovation. Our comprehensive set of private and public cloud solutions frees technology leaders from the grind of IT administration so they can develop solutions that drive business growth. RapidScale is searching for an Email Marketing Manager to join our team and manage all our email communications with customers, partners and prospects. Reporting directly to our Chief Marketing Officer, this individual needs to have deep experience using Marketing Automation systems, especially Hubspot, and knows how to increase open rates, CTR and conversions.

Email communication is a critical part of our overall prospect engagement strategy. We are building a high-velocity thought leadership production house with content designed specifically for a set of 8 identified buyers. Each content piece will be specifically engineered to get prospects from awareness to consideration to decision. Our email marketing efforts will be supported by comprehensive ABM and PPC marketing. We are looking for a highly data-driven email marketing professional to own our strategy and drive improvements across all performance metrics.

Primary Responsibilities and Essential Functions:

• Own the email marketing strategy, including audience curation, campaign design, A/B testing and analytics, campaign launches and management, data analytics and performance measurements.
• Work with the content marketing team and design team to make sure campaigns are launched on time with the appropriate copy and art to drive maximum engagement.
• Build audiences that are persona-specific using tools like Zoominfo and curate the audience list to drive engagement.
• Work with the CMO and Content Team to develop subject lines and email copy that will effectively reach the targeted persona. A/B test copy for subject lines to make sure we are driving targeted open and click through rates.
• Create analysis of send day, send time and audience performance and course correct campaigns where needed.
• Make strategic recommendations to the CMO on campaign adjustments to improve performance.
• Manage Hubspot for Marketing Automation and Zoominfo, in addition to other tools, for audience curation.
• Work closely with the Digital Marketing Manager to ensure all campaigns are coordinated across PPC, ABM, Social, Direct and email marketing.

Skills and Qualifications:

• Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
• 5+ years in an email marketing role for a B2B technology company
• 3+ years experience with HubSpot and Zoom Info
• Highly data-driven and analytical with a keen eye for using data to make adjustments to programs and improve performance
• Comfortable in a fast-paced, start-up type environment managing multiple projects at once
• Strong team orientation and ability to collaborate with others
• Ability to proactively identify and remedy issues
• Ability to work productively in a virtual environment within direct supervision
• Ability to balance short and long-term priorities

About Us:

Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.