Email Marketing Specialist

We’re looking for a self-driven, entrepreneurial-minded individual to be a member of a content creator operations team that’s responsible for scaling and expanding a portfolio of services and offerings across our network of content creators. 

The Email Marketing Specialist will be focused on email capture and engagement, will provide technical support and troubleshooting for our network of publishers, work within email capture tools and ESPs to build engagement tactics and create optimized user journeys, and be the point person for the ongoing technical needs of our clients. 

What you'll be doing:

• Execute implementation of email capture and engagement tactics using a variety of Email Service Providers (ESPs) and email capture tools
• Implement email capture tools such as pop-ups/forms with OptinMonster or similar platforms on creators’ sites
• Set up, implementation, audience targeting, and testing of lead generation tools
• Extensive QA of all tactics prior to deployment 
• Set up workflows and audience targeting to ensure all tactics are optimized within ESP’s (Mailchimp, Convertkit, ActiveCampaign, Klaviyo, etc.)
• Work closely with the email account managers & design teams on timing, assets, engagement, and optimization
• Effectively manage multiple projects with attention to detail and time management
• Build a foundation for high-quality technical support and production of email capture and engagement tactics 
• Go-to resource for technical troubleshooting and recommendations
• Research ways to expand creator campaign offerings as email service scales
• Document processes to create efficiencies

The skills and experience you bring to the job:

• Experience working with Email Service Providers (ESPs) and email capture tools including: setting up automated email campaigns, audience segmentation and targeting specific audiences, creating popups/forms, and ensuring integration between platforms (Mailchimp, Convertkit, ActiveCampaign, Sailthru, and OptinMonster experience preferred)
• Experience with project management software, specifically beneficial if you have experience using Monday.com 
• Strong competence in the Wordpress CMS platform, including HTML & CSS editing, themes & plugin management, and content creation.
• Experience with design software such as Photoshop and Figma.
• Basic knowledge of Google Analytics and the Google Suite
• Familiarity with Zapier as a middleware.
• Excellent time management skills in a remote environment and the ability to juggle multiple processes and deadlines
• Self-motivated with the ability to work independently and with a team
• Proactive, eager, and able to take responsibility for scheduled and spontaneous projects
• Strict attention to detail
• Self-driven problem-solving skills, including working with customer support for various marketing technology platforms.

About Raptive 

Raptive’s mission is to power creator independence. We’re a creator company that provides revenue, audience, business solutions, and much more for creators and enterprise publishers. Since the very beginning of digital content creation, we’ve been allies and advocates for every kind of creator and charted the uncharted to help creators grow their businesses through it all. 

Today we are the catalyst for 5,000+ of the world’s most premium creators on the open web and rank as the tenth-largest digital property in the U.S. Creators who choose Raptive are premium content creators, trendsetters, iconic brands, and charismatic personalities, captivating more than 78% of U.S. audiences on their sites alone with the power to move and disrupt culture. They collectively rank #1 in Food, Family, Home, and Lifestyle--with a reach of more than 182M monthly unique visitors and more than half a billion followers across social platforms.

Creators are the future of media. And together, the future is ours to create. 

The base salary range for this position is $55,000-$70,000 The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.