Event Marketing Specialist

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust.

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities
Join our team as an Event Marketing Specialist, where we specialize in crafting top-tier virtual, in-person, and hybrid events. You'll collaborate closely with our strategists to ensure flawless execution, compliance, and exceptional attendee experiences. Ideal candidates are passionate about B2B events, detail-oriented, and dedicated to creating impactful event experiences.
The event strategist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan.

Responsible for event planning & execution - Lead annualize global event planning and consistent design/delivery to build and generate pipeline

- Own and optimize events to meet business objectives based on stakeholder feedback

- Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives, target audience, develop plan including requirements for associated ABM/targeted audience actions)

- Designs individual event attendee experience within the client journey based on standard event kits

- Ensures sales alignment and events execution (with field marketing)

- Manages post event outcomes and performance with relevant stakeholders (i,e., field marketing)

- Handle end to end process and tools: Including EMB entry, logo licenses, cteba, data privacy, edit upload and debrief for core team events

- Ensures all legal, compliance, finance, and other required processes efficiently completed

Skills:

• Environment: Professional knowledge related to function and its process

• Communication / Negotiation: Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.

• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and implements solutions or develops new systems elements, procedures or processes.

• Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.

• Contribution / Leadership: Provides ongoing guidance to lead professional work teams. Understands functional mission and vision. Utilizes expertise to directly influence people outside function. Defines and decides objectives within specified projects.

Required Technical and Professional Expertise

• Fluent in English
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred

Preferred Technical and Professional Expertise
Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred