Events and Field Marketing Manager

About the role

It’s an exciting time at Hex. We have built a powerful, category-leading product that’s redefining how people work with data. We have a passionate base of users and customers, who love using Hex daily. And we have an exciting roadmap full of big ideas and little details. We’re hiring an Events & Field Marketing Manager to help transfer that energy to the field and users and help us grow faster!

Hex users are passionate about our product – we get literal love letters! – and now we’re focused on how we can help tell our story to more and more people. In-person events are coming back, and our users and future users love connecting with us in real life.

This role is a critical member of our Demand Generation function, helping us create awareness and drive interest in our product through in-person and digital events. This role is a highly collaborative role and will need to partner closely with Sales, Marketing, Product, Support, and Brand to succeed.

What you will do? 

• Plan, coordinate, and execute end-to-end industry events, including conferences, hands-on labs, webinars, community meetups and hackathons, all integral to our demand gen strategy
• Monitor, measure and report on event metrics like lead-gen goals, pipeline, continuously informing stakeholders and collecting feedback to inform future events
• Collaborate with Partner and Product Marketing, Product and Brand teams to align event messaging, presence and strategies with overall marketing and business objectives
• Work closely with marketing, sales, and partners to drive qualified meetings and accelerate opportunities via events or related activities
• Develop and manage promotional plans and materials, including emails, social, digital copy and sales enablement materials for pre and post-event promotions
• Manage event overall budgets, contracts with partners and vendors, and ensure on-budget execution without compromising quality
• Utilize event technology platforms for registration, audience engagement, and post-event analysis for our own branded events
• Work closely with BizOps to process, route and follow up on engaged accounts and or users during and after these experiences

Who you might be?

• 3-5+ years of experience in field marketing or event management in B2B

• Eager to impact the business with pipeline & new sales opportunities

• Experience using platforms like Marketo, Customer.io, SalesForce, Contentful, Luma and other related tools
• Excellent communication (written, verbal) and relationship management skills
• Excellent eye for details across comms, project plans, contract management
• Understanding of new digital channels to promote events
• SQL experience is a plus!
• Experience in the data industry is a plus!