Executive Director of Brand Sales

Resonate is disrupting the marketing and advertising landscape with cutting-edge AI solutions that combine 4 unique data sources on over 250 million adults all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering 14,000 individual attributes that identify behaviors, underlying values, beliefs, and motivations. We get to the heart of ‘why’ consumers do what they do and the products, companies and causes they support.  Resonate currently has over 400+ agency clients and over 1,000+ firms leveraging our capabilities.  

Key Responsibilities 

• Create and drive revenue within a specified territory or list of named accounts 
• Clearly and passionately present Resonate’s data & software solutions to client-side buyers in data analytics, consumer insights & research, brand management, and marketing leadership roles.  
• Maintain full ownership of your territory/assigned target clients and sales cycles – from lead generation through successful deal close, pulling in necessary resources from Resonate to assist as needed. 
• Prospect territory and generate a high volume of quality meetings with viable prospects to build a strong revenue pipeline. Provide regular sales forecasting, sales plans, and other “heads-up” reporting to sales management. 
• Qualify prospects based on needs, timing, budget, authority and fit. 
• Understand prospect’s/customer’s organization, processes, objectives, challenges, and politics. 
• Establish relationships at all levels of prospect’s/customer’s organization and be the primary point of contact to Resonate. Engage in a consultative sales process to understand each customer’s wants/needs/goals in order to determine and communicate where Resonate can deliver maximum value. 
• Collaborate with the Resonate solutions engineering, product, and support teams to refine requirements and deliver business solutions. 
• Ensure 100% customer satisfaction and retention. 

Qualifications & Experience Requirements 

• 5+ years of proven success selling analytics/software/data solutions to marketers is required, ideally with direct connections to CRM/CDP/digital/mobile/social ecosystem. 
• Strong foundation of contacts & relationships with marketing decision-makers in two or more industry verticals; with a proven ability to open doors and develop/grow new client relationships. 
• Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success. 
• Superb solution and consultative sales skills with the ability to apply creative thinking to the sales process.
• Exceptional communication and interpersonal skills.
• Sales Tools: Salesforce, Salesloft, Mindtickle, Microsoft Suite, Slack
• Bachelor’s Degree required 

Personal Success Characteristics  

• Have endless curiosity about clients’ data and business challenges and possess the problem- solving skills to help them find solutions. 
• Have a passionate belief that Data, software and good data analytics are game changers for a customer’s business. 
• Learn fast, apply what you’ve learned, and build on it methodically to master new skills and insights quickly. 
• Have a high level of personal drive and discipline and know how to keep your quality high without compromising your productive outreach. 
• Employ a systematic approach to your selling. We don’t need elephant hunters; we need people who work smart every day and produce results consistently, with an open and honest approach to managing and reporting on your pipeline. 
• Enjoy being part of a team that collaborates and pushes each other to achieve the very best performance.