GenAI Art Director

Role: GenAI Art Director

Location: USA (Remote)

ROLE MISSION

Working in partnership with our client the GenAI Art Director will direct a team of Gen AI Creators as well as use the Pencil platform themselves to deliver high quality high performing ads to either enterprise clients or small businesses. You will likely have a team working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

You will require deep experience with GenAI tools and what they can do for creators the advertising industry and for marketing clients - as well as the positivity energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations.  One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work as well as make you one of the leading voices of the GenAI revolution.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Work with our Customer Success team to meet with clients taking and refining briefs that meet client needs while best demonstrating GenAl capabilities within a systematic GenAI delivery process.

• Oversee GenAl Creator(s) to deliver brief(s) through all steps including insight concept copy image & video generation and final creative assembly using different GenAl models and techniques.

• Where necessary directly intervene in developing generating or manually retouching outputs to meet quality standards across briefs

• Work with our Customer Success team to present creative outputs to clients taking feedback and managing expectations on what GenAl can and cannot do.

• Work with our Customer Success team and GenAl Creator team to structure a GenAl delivery process that allows for steps prompts time taken etc. to be be shared transparently with clients.

• Work with our Training team to actively explore implement and explain new GenAl techniques to help our wider user base achieve high quality creative outputs.

• Work with our Product & Engineering teams to test new GenAl features and provide feedback to drive platform improvements.

Your responsibilities

Your KPIs will be linked to the following:

• Quality and client satisfaction of GenAI deliverables.

• Performance of GenAI deliverables.

• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with GenAI Creators.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Please be prepared to showcase your portfolio!

• Ideally 8+ years’ experience in advertising creative development.

• Experience with GenAI tools such as ChatGPT Midjourney Adobe Firefly Jasper etc.

• Experience with GenAI techniques such as model selection & prompting.

• Any experience using GenAI to deliver real-world advertising creative.

• Proficiency in Adobe Creative Cloud.

• Good personal communication and proven team management skills.

• Preference for candidates who have prior agency experience.

• Strong written English skills allowing you to communicate effectively with clients and team.

• Access to a reliable computer with an internet connection exceeding 40 Mbps.

• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.

• FMCG experience preferred.

Job Id: 9833

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