Gerente de Customer Marketing Pl - Eventos de Luxo

Join our team as a Strategic Events & Luxury Brand Partnerships Manager, where you will develop and execute high-caliber events that enhance Diageo's prestigious brand image. Oversee VIP experiences, secure elite partnerships, and deliver exceptional brand activations that align with our luxury positioning. If you are driven by excellence and strategic impact, this role offers a unique opportunity to lead in the premium events sector.

Strategic Events & Luxury Brand Partnerships:

• Develop, coordinate, and execute high-standard events that promote and elevate the brand image, ensuring each event aligns with the brand's luxury positioning.
• Oversee the planning and execution of VIP events, private dinners, product launches, and high-profile experiences, ensuring seamless delivery and memorable brand experiences.
• Luxury Partnerships, identify and establish partnerships with luxury brands and key influencers to enhance brand visibility and positioning through joint events, collaborations, and exclusive activations.
• CRM & VIP Client Engagement: Manage relationships with Diageo CRM clients or those within the luxury industry, ensuring tailored experiences.

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• Take full responsibility for the negotiation of sponsorships, ensuring all agreements align with the company's strategic goals. Lead the process of securing valuable partnerships and negotiate benefits for Diageo that maximize brand visibility and support business objectives. This includes negotiating the terms and deliverables with external partners, ensuring that both parties' expectations are met and aligned with the brand's luxury positioning.
• Take the lead in organizing and executing events where luxury brands are the priority, ensuring that all elements of the event reflect the elevated status and high expectations of the luxury market.

• Brand Experience Focus: Guarantee the delivery of immersive, sophisticated, and exclusive brand experiences for guests, ensuring every touchpoint reflects the luxury nature of the product and reinforces the brand's prestige.
• Collaboration with Brand Owners: Work closely with luxury brand owners and stakeholders to ensure the event aligns with their vision, objectives, and market expectations.

• Internal Collaboration: Work closely with the core events team to identify and secure opportunities to showcase our brands in high-profile, VIP areas of core brands events and other prestigious events within the luxury sector.
• Event Synergy: Leverage existing relationships and networks to maximize brand presence and visibility at luxury events, ensuring brand representation aligns with the company's strategic goals.

• Budget Management: Develop and manage event budgets, ensuring efficient allocation of resources without compromising on quality or brand standards.
• Collect feedback from clients, stakeholders, and partners to evaluate the success and impact of each event, analyzing the return on investment (ROI), customer engagement, and overall brand perception.