Global Group Marketing Manager, Mitral Therapies

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

This position works within the Structural Heart division ONSITE in our Santa Clara, CA Office

WHAT YOU'LL WORK ON

The Global Group Markeitng Mananger is responsible for leading a team and developing the therapy development plan for Transcatheter Mitral Repair and the franchise marketing plan for MitraClip.

Specifically, the therapy development plan will involve:

• Identification of barriers to growth of MitraClip in key markets including EMEA, USA, Japan, China, Asia Pacific, Canada and Latin America and development of marketing and business strategies to overcome these barriers in partnership with global marketing and geographic commercial teams
• Development of a franchise marketing plan for MitraClip including increasing implant rates among existing implanters and blunting competitive entry into the TMV repair space. This will include the classic marketing strategies of promotion, pricing, product positioning and commercial strategies and tactics to maintain share in light of competitive entry
• Development of awareness and education strategies to target referring physicians
• Development of awareness, education and trial programs for ICs and surgeons who currently are not implanting MitraClip or have not adopted MitraClip
• Development of procedure development strategies
• Development of customer segmentation strategy based on MitraClip adoption and marketing programs to reach these segments

Specific job responsibilities include:

• Manage and lead a team of 2 (two) direct reports.
• Working with the product division and the geographic marketing partners to develop a thorough analysis of market size, procedure volume and penetration model
• Market research and analysis of referring physicians as well as ICs currently implanting to develop customer segmentation model
• Development of awareness, education and trial programs based on needs of the segmentation model for referring physicians, ICs based on adoption stage
• Development of franchise marketing plans, product launch plans and marketing/business strategies and tactics to drive business
• Working with customers, the field and geographic partners to identify opportunities to improve the procedure
• Working with the clinical marketing and the clinical function to drive publication strategy and podium strategy

EDUCATION AND EXPERIENCE YOU'LL BRING

• Strong influence management skills-effectively influences a wide variety geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including regulatory, sales, marketing, research, manufacturing and other cross functional Uses conflict resolution skills to achieve results through cross functional groups.
• Excellent communication skills-has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.
• Strong team player-ability to work as a key member of the global marketing team who is accountable to global marketing team as well as the product division and geographical marketing
• Strong leadership skills-ability to function as the marketing "lead" on therapy, procedure and pipeline development
• Project management skills-ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
• Analytical skills-ability to develop therapy and disease models, market and customer segmentation, pricing strategies/models and business metrics

Key skills/experience preferred:

• Knowledge of cardiovascular disease, physiology and products
• Experience in medical device product marketing and therapy development
• Knowledge/experience with customer base-cardiologists, cardiac surgeons, nurses
• Understanding of implantable medical products clinical and regulatory process and environments

Education/experience level required:

• 5+ years in product planning or product marketing
• Advanced knowledge in cardiovascular disease or medical devices
• BS/BA in engineering, health sciences, marketing, business
• MBA

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$135,700 - $271,500

JOB FAMILY:

Product Management

DIVISION:

SH Structural Heart

LOCATION:

United States > Santa Clara : Building A - SC

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf