Growth Marketing Manager, SEM

About the Growth Marketing Team

We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will lead Thumbtack’s efforts to capture customer demand for local services, while working with Analytics to calculate lifetime value and payback targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.

Responsibilities

• Define & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth along with Senior Manager, SEM
• Prioritize execution of ad budgets and strategic initiatives
• Motivate & mentor junior teammates, serving as a search leader across Thumbtack
• Own the management and optimizations for the SEM and MAI programs across Google, Bing, and Apple Search Ads, adhering to KPIs
• Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
• Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data

What you’ll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• 6+ years experience in paid digital advertising, with at least 4 years of hands-on SEM account management, specifically with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Exhibit strong presentation skills and can confidently communicate to cross-functional teams and senior leadership
• Highly organized with strong project management skills, and the ability to multitask and manage competing priorities
• Understanding of the evolving digital media landscape and trends to recommend new opportunities and enhancements to Thumbtack’s SEM strategy

Bonus points if you have

• Experience with Mobile App Install campaigns (Apple Search Ads, Google UAC)
• Experience with other paid marketing channels
• Home services industry experience
• Experience in a high growth tech company and/or two-sided marketplace app/company
• Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model here.

For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $144,000 - $176,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

For candidates living in all other US locations, the expected salary range for this role is currently $122,400 - $150,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

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